1. Digital Marketing

SEARCH ENGINE OPTIMIZATION

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SEARCH ENGINE OPTIMIZATION

 

SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engine by improving the positions the website appears in the SERPS for various search terms.

Search Engine Optimization or SEO is a complex process that has a number of different types. All SEO types have the same goal To optimize a website for greater visibility in search engines.

 

The various SEO types are:

  • Technical SEO
  • On-Page SEO
  • Content SEO
  • Off-Page SEO

Technical SEO:

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization. Technical SEO is part of On-Page SEO which focuses on improving elements on your website to get higher rankings. It’s the opposite of Off-Page SEO which is about generating exposure for a website through other channels.

On-Page SEO:

 

On Page SEO has to do with the page itself and how to make it friendlier to search engines and users. It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis. That’s why it’s important to pay attention to the optimization of each and every page on your website.

Content SEO:

 

Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better.

Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct approach.

Publishing great content that users love and search engines can understand, is the winning combination.

Off Page SEO

         

Off Page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.

Websites that are popular are more likely to rank higher on Google than less popular websites.

 

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