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Digital marketing is a broad field that includes any marketing activity that uses an electronic device or the Internet. It includes various strategies and channels for promoting and advertising products, services or brands aimed at the target group. Digital Marketing is One of the key elements of search engine optimization (SEO). Here are some details about SEO:
SEO (Search Engine Optimization):
Definition: SEO is the practice of optimizing a website or web content to improve its visibility on search engine results pages (SERPs) such as Google, Bing and Yahoo. The main goal is to rank higher in organic (non-paid) search results, which will drive more organic traffic to your website.
Key Elements:
Keywords: Research and select relevant keywords that potential users might search for.
On-Page SEO: Optimize your website content, meta tags, titles, and internal links to align with your target keywords.
Off-Page SEO: Create high-quality backlinks from other websites to improve your website's authority.
