Fitness businesses are constantly competing to get in front of new visitors. Whether from social media ads or Google searches, your website is one of the first impressions potential members will have of your gym or personal training studio.
The best way to build trust with potential clients is through a hero image or short, one-line testimonials on your homepage.
1. Make it easy to find what you’re looking for
A website is one of the first things potential clients see when they search for your services. It’s important that your site gives them the right impression and is easy to navigate. It should also have a clear call-to-action to get them started. This will make it more likely that they’ll be able to sign up and become a client.
A good way to keep your website visitors engaged is with a blog. This can be used to share news about your fitness business, offer special deals for current members, or just provide an up-to-date overview of what’s happening at the gym.
Remember that your website is often the first impression potential clients will have of your fitness business. A poorly designed website can leave them with a negative impression and may prevent them from ever trying out your services. So take the time to work with a web designer who understands the importance of creating an effective and engaging website for your fitness business.
2. Make it easy to sign up
As a fitness business owner, you already know that your website is essential to your success. What you may not realize is that a website that looks great isn’t enough. Your fitness business website needs to be designed with a strategy that drives users to convert.
A fitness business website should be updated regularly with current information about your classes, service offerings, and any promotions you are running. This will increase your visibility online and keep your visitors informed of new information as soon as it becomes available.
Adding visual elements, such as clickable images that change to different types of workouts or fitness events, and enticing copy is a great way to attract attention and make your CTA stand out from the rest of your content. Also, try using other design techniques, such as image hover effects and color gradients to create a unique experience for your visitors. This will set you apart from the competition and give your fitness website a competitive edge.
3. Make it easy to get in touch with you
It’s important that potential clients can find out more about your gym and team through your website. This means having a contact page with all the relevant information, as well as social links and an email address for your business. You can also add a chat button to your website so people can ask questions in real-time, making it easier for you to convert them into paying customers.
It’s also important to have an intuitive navigation that allows users to move from web page to web page without getting lost. This will keep them engaged with your content and encourage them to take the next step, whether that’s signing up for a free consultation or booking a class. Make sure to include multiple CTAs throughout your website, particularly on the homepage.
Make sure that all of the features on the fitness website designs work correctly before you hit the publish button. This includes the sign up form, payment gateways, and any other functionality that you’ve added to your site.
4. Make it easy to navigate
A well-organized website will make it easy for visitors to find what they’re looking for. Depending on what your fitness business offers, you may have multiple categories that need to be separated — classes, workouts, personal trainers, equipment, and even merch. If you can’t fit all the pages of your site into a header navigation, consider using a drop-down menu. This allows you to save space on your homepage and still provide a clear, organized user experience.
This website does a great job of featuring their coaches, class schedules, and upcoming events on the homepage. They also include a ‘book your first class’ CTA that is sure to convert many visitors into future members. Their “About Us” page is equally organized and includes a brief summary of their goals, values, visions, and mission statements. This helps potential clients to connect with the brand’s personality and inspire them to take action.
Adding a “plans and pricing” page is a great way to showcase your membership packages. Having this page can help you increase your conversion rates by showing your potential clients how much they’ll save with each package that you offer.
5. Make it easy to buy
A good website will be easy to use and will allow visitors to easily find the information they are looking for. This will ensure that visitors stay engaged with your site and are more likely to convert into clients.
You can also increase your credibility by including client testimonials on your site. This will help to build trust and show that you’re serious about your fitness business. Ideally, these should be video testimonials. This will provide the most authentic and compelling content to potential customers.
A well-organized “plans and pricing” page can also be a great way to showcase your membership packages. This will give potential customers the information they need to decide if your gym is right for them. And, don’t forget to include a clear contact page with contact information and a physical address (if available).
