Burners will always be burners: they will no longer allow the Burning Man festival 2022 to be canceled this time. Instead, they took matters into their own hands by ongoing a long tradition of meeting in the Black Rock Desert in Nevada. As a result, the seven days long celebration of art and creativity is soon, which means that the print on demand industry today is in its true heyday. And here's why.
The fest is characterized as awe-instilling and expressing ways that raise the mind and spirit, solve social issues, and stimulate a culture perception, commune, and civilian attracting.” The persistent matrix is reflected in the most unusual Burning Man festival outfits in which the action participants come. The more unique it is, the more chances you will be remembered and written about, and in the press, you will discover notes about yourself as a visitor in the unusual and extravagant images. But how to make a custom print that is sure to engage the audience's awareness?
What is the Burning Man festival?
Have you ever heard of a city that exists for only a few days a year? It's called Black Rock City, made in the desert around Nevada. The city has about 60,000 dwellers and is mostly artists, partygoers, as well as eccentricities. Male and female walk around in unusual costumes and accessories with elements of steampunk, rock, and dystopia. These people are also great engineers because every year, they build incredible machines, sculptures, and in general, art objects that you may not find anywhere else on the planet Earth.
This festival is distinguished by its adherence to sustainability and environmentalism. The city lives nine days, adhering to the principle declared many years ago: “We are promised to leave no trash wherever we gather.”
Burning Man does not book any amusement for the celebration but supports no payment approach. So all the locals here live in the atmosphere of noisy parties and festivities. Here you may do anything you want: taste wine, get a massage, cook delicious food together, dance, and even find the right fashion looks. And all this is without payment because the festival is commercial-free and pursues anti-consumerism ideas and self-expression. The entire event is not-for-profit. In that case, how can the print on demand biz increase sales if potential customers will not have an opportunity to buy any item? Thus, you have two mutually complementary options:
- You find a person who will sell you a ticket;
- You start now to advertise Burning Man festival clothes designed for this segment of the audience.
How to perform it – you will find the answers below.
Why can the festival be a runway for your POD goods?
The 2022 Waking Dreams topic will discover the literal and figurative dreams' power. So one of the fest attendees, Zhuang Zi, announced her unusual costume-butterfly, which she imagined. That association of dreaming and waking minds that feeds art of surrealism will be the basis for future fashion bows and art object at the festical. Visitors prepare in advance for the event: they stock up on products, household items, and clothes. On stage is customized POD merch aimed at stunning the audience. Applause!
Selling print on demand for Burning Man needs to be done in advance – it's about time to take care of the promotion. First, start selling things on different channels – this will expand your scalability and increase conversions. Next, target a specific audience segment: for example, begin studying the portrait of the potential customer, their interests, and online behavior. This will help you quickly build your sales funnel and launch unique print on demand products.
Also, take inspiration from famous fashion designers: for instance, in 2015, a men's and women's clothing line called Skingraft released a collection of clothes for Burning Man. Many were skeptical of the concept at first. But to the public's surprise, the models were very successful, so the leather jackets and tunics, white transparent shirt dresses, and swimsuits received special attention. White, gray, and black dominated this collection and perfectly represented the event's topic – Carnival of Mirrors.
Among the 60,000 participants of the festival, there will always be those who are lazy or have no time, no desire to create from scratch the complex architecture of a festive costume.
They wonder where to shop for Burning Man clothes or accessories. And most often, they turn to the giants of world trade – Amazon, eBay, Etsy, and Shopify. After all, they can discover anything on these sites.
Top Profitable Holidays to Boost Print on Demand Business
If you own a print on demand biz, you should think about the possibilities of its development. If your competitors do not think of varying the range or adding new collections connected with the festival, you will remain a sought-after link among the market leaders. In addition, high-margin print on demand products have every chance to become the latest fashion breakthrough and go from festival mode to real life. Just think about it: people wear their suits once a year, which may not seem like a sustainable practice. That's why a young brand should declare its values, which will be the winning combination.
In addition, you should analyze the best-selling print on demand products in 2022 – understand the interests of your audience and target them as a starting point in the sales funnel. You can create a set of Burning Man stickers for sale, which will remind you of the upcoming or past event. However, do not confine yourself to this: produce cases for phones, fridge magnets, flyers, mugs, and t-shirts with the symbolism of the festival. Suppose you specialize in home and lifestyle products. In that case, there are countless options: you can sell towels, tablecloths, kitchen utensils – in general, all that will be stocked with burners in anticipation of the meeting. How well this idea is, and can it blow up the market – share your thoughts in the comments…
