The hard seltzer market is growing at an unprecedented pace and is expected to reach a valuation of US$ 76.87 billion by 2033, with a projected CAGR of 16.46% between 2023 and 2033.
Key Takeaways from the Hard Seltzer Market
The growing demand for hard seltzer can be attributed to various factors, including the drink’s low-calorie content, refreshing and light taste, and the increasing popularity of low-alcohol drinks.The hard seltzer market is particularly appealing to millennials and Gen Z consumers, who prioritize low-calorie and light beverages. Additionally, the expansion of consumer cultural groups and social status, the growing use of social media, and advancements in brewing technology have all contributed to the growing popularity of hard seltzers.Find a comprehensive report summary that describes the market size and forecast along with the research methodology. The Sample report is available in PDF format@
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Competitive Landscape
The global hard seltzer market is highly consolidated, with both large and small companies dominating the market. To remain competitive, several players are pursuing various vertical and horizontal growth strategies. These strategies include new product launches, technological innovation, and mergers and acquisitions to diversify their product offering and expand their geographical presence.
Latest Developments:
The first global marketing campaign was launched in April 2021 to capture unscripted, momentary content encouraged by Mark Anthony Brands’ White Claw in collaboration with various groups of creators across the United States and worldwide.Fellr, an Australian brand, launched two flavors of alcohol seltzer made in Australia in May 2020: Lime & Soda and Dry & Lime.Smirnoff Seltzer launched in the United Kingdom in June 2020. This hard seltzer is available in two flavors in the United States: Smirnoff Seltzer Raspberry and Rhubarb and Smirnoff Seltzer Orange and Grapefruit.Key Companies Profiled
Heineken N.V., Carlsberg A/S, United Breweries Holdings Limited, Devans Modern Breweries Ltd., Diageo PLC, Carlsberg India Pvt. Ltd., Anheuser-Busch InBev., B9 Beverages Pvt. Ltd., Crown Hard Seltzers India Limited (AB InBev), Radico Khaitan Ltd., Beijing Enterprises Holdings Limited, Dogfish Head Craft Brewery, Inc., Squatters Pubs and Craft Hard Seltzers, Sierra Nevada Brewing Co., The Boston Hard Seltzer Company, Inc.
Key Segments
By ABV Content:
1.0% to 4.9%5.0% to 6.9%OthersBy Packaging:
Metal CansBottleBy Distribution Channel:
Off-tradeOn-tradeBy Region:
North AmericaLatin AmericaWestern EuropeEastern EuropeAsia Pacific Excluding Japan (APEJ)JapanThe Middle East & Africa (MEA)