To start, SEMrush is not truly a tool for social media marketing. not particularly, at least. It is marketed as an “All-in-One” Digital Marketing tool, and a cursory look at the feature list supports this. Nevertheless, a significant portion of SEMrush's work and a sizable portion of our own work on this website involve social network marketing. So here we are, discussing Semrush free trial and its capacity for social media marketing.
The firm was formed in 2008, and 15 years later, it is still what its creators called “an online visibility management content marketing platform.” But SEMrush has developed with digital marketing throughout the years.
Online visibility today includes a wide range of activities carried out in the social media environment, as opposed to the past when it just referred to SEO and search engine rankings. SEMrush strives to touch all these aspects in addition to its current products. Cultivating a brand “personality,” creating influencer alliances, and sourcing user-generated content are just a few ways that businesses may participate in the social sphere.
Brands can maintain and expand their online presences across a variety of channels thanks to the platform's extensive toolkit. Whether or whether each of these instruments is the best one on the market then becomes a major concern. Each service may get diluted if one dabbles in so many various facets of internet marketing.
This may have easily been the case if the suggestion had been made all at once. SEMrush, on the other hand, has started a steady crawl towards becoming a comprehensive toolkit, gaining features and capabilities over time. This article focuses on their social media marketing toolset, which is the most recent addition. Continue reading to find out how it compares to the competition.
Ease of Use
The good thing about SEMrush and its comprehensive strategy is that consumers won't want for functionality (mostly, but more on that later). The bad news is that there isn't much direction provided when you first log in, leaving you with a bewildering assortment of options for where to start. A link to schedule an online demo may be found on the Dashboard page's bottom, in small grey lettering against a lighter grey backdrop.
After you've confirmed your email address during the signup procedure, you'll be given a 12-minute Overview video if you don't want to contact the business and endure the ensuing barrage of sales emails. The main takeaway from this is that starting started with SEMrush might seem a little daunting and that the help could be better led.
The Features
The Social Media Poster, which offers far more capability than its name suggests, is the main and most crucial tool. There are the tools you would anticipate, such as a calendar to publish at specified times and days and a queue to post on your behalf automatically at the times of day you set.
You may use bit.ly to shorten any links you produce when creating articles, and you can also include unique UTMs to monitor links. Unexpected features like the capability to edit photos straight in the post-creation tool are also included. In addition to the standard editing functions like cropping and altering contrast, brightness, etc., SEMrush also comes with 60 preconfigured filters and 20 overlays for lighting effects. They take this whole all-in-one thing really seriously.
Closing Thoughts
Semrush free trial social media toolbox connects with the channels it supports very well (which is, to be clear, all of them). While the bit.ly integration is a standard feature you would expect from any platform, the Facebook Ads Manager integration goes above and beyond. Beyond that, the Social Toolkit doesn't provide many connectors, but there's a good reason for that: the majority of the tools you'd want to integrate with are already included in the broad list of capabilities offered by SEMrush.
