Send It: 3 Ways Independent Yoga Instructors Can Benefit From Email Marketing

Email campaigns are just for big brands. Nobody checks their emails anymore. It’s outdated.

These are just a few myths you might’ve heard about email marketing, but none of them could be further than the truth. Solo entrepreneurs, like pilates and yoga instructors, can benefit greatly from email marketing, especially when paired with a scheduling app.

Whether you generate a daily newsletter or just send out promotions during the holidays, there are several ways to leverage email for your small business. Yogis everywhere can use this to grow their businesses and boost their numbers.

So, get into chair pose and see how email can help you.

Why Email Marketing Is So Important

First off, you have to understand why email is so important.

It’s one of the best forms of direct communication you have with your clients—and potential clients. People still check their email multiple times a day.

When you send out a message, it’s in their inbox waiting for them. You don’t have to worry about social media algorithms or lost mailers. This kind of direct marketing can take many shapes and provide many benefits to you and your yoga students.

Create Exciting Email Campaigns

There are tons of occasions for you to celebrate and send out email campaigns. These can include:

• National Wellness Month (August)

• National Yoga Month (September)

• Traditional holidays (think Halloween, winter celebrations, and New Year’s)

• New products, services, instructors, or locations (if you’re ready to start growing your business!)

• Updated availability

Email helps you get your clients’ attention during all these occasions and more. Whether they’re regulars or one-time students from last year, these campaigns get them excited about what you offer in your yoga studio.

Send Personalized Promotions Straight to Inboxes

Yoga is all about finding inner peace and becoming one with your surroundings. But sometimes, it feels special to stand out a little bit. Personalized email promotions are a great way to do this for your clients.

When they come to their first class, have them fill out a client questionnaire to ask for their email and phone number. Maybe ask about their birthday and prior yoga experience. (It might even include a safety waiver.)

Then, you can send out birthday discounts and deals, specialized content for their interests, and new classes based on their skill levels. When they get these emails, they’ll know you don’t just care about your business. You care about their growth as students.

Remind Loyal Customers to Book Again

Remember that student who was just getting the hang of it but never came back to class? They might not purposefully have stopped attending yoga classes.

The fact is people lead busy lives, and it’s easy for a few things to slip their minds, like scheduling their next yoga or pilates class. Email is a unique opportunity to send them re-engagement campaigns.

Within a reasonable time period, send them a link to your booking appointments app. Include a nice message about how much you miss them and maybe even an update on any class changes. You’d be surprised at the number of students who return after an email like this.

Once they finally sign up for a class or workshop again, the best booking apps offer text reminders. It’s the best complement to emails, so your clients never miss another day of hatha or chakra work.

Don’t let the myths about email convince you otherwise. It’s an excellent platform for yoga instructors who want to get the most out of their small businesses. Find a scheduling app with email tools, and start using it today.

About Schedulicity

Schedulicity is the leading all-in-one scheduling app to help you manage your small service-based business. From everyday appointments to special classes and workshops, consider your bookings covered. Online hair salon scheduling has never been easier for you or your clients. With Schedulicity, set your own rules and call the shots. Customize policies, set up waivers before yoga classes, require deposits to protect from no-shows, and more. Schedulicity provides all the features and tools you need to manage your small business in one convenient scheduling app. So, take your bookings to the next level and check out Schedulicity today.

Build a robust email marketing campaign with Schedulicity at https://www.schedulicity.com/

Original Source: https://bit.ly/3exm597

Schedulicity Member since September 6, 2022

Are you relying on outdated scheduling methods? Streamline your scheduling process by implementing Schedulicity’s booking appointments app and consider your schedule covered. Using Schedulicity’s booking appointments app, clients can schedule appointments, make payments, access forms, and leave reviews at their convenience. Schedulicity provides the features and tools you need to manage your business in one convenient scheduling app.