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SEO Risks: What to take and what to avoid

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It makes sense that many business owners struggle to appreciate the advantages of SEO in Sri Lanka, and anywhere else for that matter. The amount of accurate and inaccurate information regarding search engine optimization that is available and the SEO packages in Sri Lanka offered by international SEO consultants, adds significantly to the challenge of making this choice.


The most widely used search engine in the world, Google, discovered that many marketers and webmasters were utilising techniques to rank their websites, which led to some undeserving websites receiving better rankings than others that should have. Google frequently introduces algorithm improvements to stop this behaviour.


Naturally, many businesses are wary of trying anything that they are unfamiliar with, but let's face it, almost every business move will involve some risk. Some are avoidable, while others can cause rapid and significant growth.


Therefore, it is necessary to determine which SEO risks are acceptable and which should be avoided.


SEO risks to take: Getting and Offering High-Quality Links

Backlinks are the most firmly established component of the SEO process, and it is not incorrect to say that. Backlinks are popular since they help businesses establish their authority in a particular sector.


In addition to providing connections to other websites from your own, you must obtain backlinks for your website. By adding links, you are showing Google that you are referring to trustworthy websites, which is something that Google values highly, while also giving your visitors access to high-quality websites.


Ineffective Doorway Pages

To target keywords and keyword groupings, doorway pages are straightforward and quick to construct in bulk. Doorway pages are generally avoided by reliable SEO specialists because Google despises them and penalises websites that employ them. Google will only tolerate “doorway” sites if they provide the site visitor with original, understandable, and helpful content. Or only if it behaves exactly like the other material on your page.


Taking SEO risks: switching to a different URL structure

You can also take the risk of optimising your URL to make it easier to remember and keyword-friendly. Giving your website a higher search engine rating can be advantageous.

If your pages' URLs are brief, users will have an easier time understanding them (the words or phrases in the URLs should be relevant). Additionally, it might aid some astute users in recalling the URL they must open shortly.


Start by optimising the URL for a few pages, then gauge the impact. Continue modifying the URLs of other pages if you discover beneficial results. However, keep in mind that if a major page has a high rating, it should be maintained along with its URL.


SEO risks to avoid: Neutral Backlinks Must Be Abandoned

Good backlinks, not negative ones, are what you want for your website. What about those that are neutral, don't improve your website's rating or SEO but don't hinder it either? Although neutral backlinks may not provide your website with the necessary SEO boost, they also won't put it at risk of Google's potentially severe penalties.


Enhancing user experience through site design changes is an SEO risk to take.

Many SEO newcomers are hesitant to change the website's appearance out of concern that they would face Google penalties. It only occurs when important pages are deleted or when coding flaws remain. However, there is nothing wrong with improving the user experience if you are aware of what you are doing. Add something more pertinent; this will increase user trust in you.


SEO pitfalls to avoid: Exact Match Keywords Should Not Be Used in Anchor Text

In the past, using the targeted keywords as the anchor text for a link to your website was thought to be beneficial. Additionally, it made sense because it was the search term for which you wanted your website to rank.


But like many other techniques, black hat optimizers frequently abuse this technique. To link to their websites, they use an excessive number of anchor texts with exact match keywords. The reputable website did not provide many of the links.


Taking SEO risks: Purchasing Expired or Free Domains

For whatever reason, some website owners fail to renew their domains, putting them available for purchase and usage by third parties. A quick and simple technique to potentially improve the number of worthwhile backlinks and add some link juice to your site is to purchase some domains with some history and reroute them to your site.


Avoid SEO risks such as deleting, condensing, or removing entire pages of content.

Removing a page from your website may not seem like a huge deal, especially if it pertains to a good or service your business no longer offers.


The keywords that a page was previously ranked for are now lost if it is erased. The URL of the page, which also contains those page-specific keywords, experiences the same phenomenon. Consider maintaining the webpage even if the product has been discontinued rather than running the risk of losing those rankings. Leave a message for the visitor on the page directing them to a page that is comparable but offers a related good or service.


Finally, it all boils down to the expert on your side. If you choose wisely and go with a partner or agency that has immense experience in all the different aspects of search engine optimization, you will be able to see results such as higher rankings for your site, a greater ROI and increased leads and sales over time. There are many different people out there who promise the world when it comes to SEO, but only a few have the experience and expertise to actually deliver the desired results. So, choose wisely when it comes to a specialist in this field.



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