SEO Strategies To Watch Out For in 2022
Most companies now know the importance of SEO (Search Engine Optimization) in attracting consumers to their online platform. But the SEO world is constantly changing and new trends keep on coming. This makes it imperative to continually adapt the SEO strategies to the latest trends if you want to stay at the top of SERP.
If you are looking to know the SEO strategies to watch out for in 2022, don’t worry! We have got you covered. As Digital Academy 360 is the best Digital Marketing Training Institute in Bangalore, our digital marketing course in Bangalore also educates the students on such strategies and we are here to share those with you.
Artificial Intelligence Will Transform SEO
AI plays a key role in SEO strategies. It is changing the way people interact with content online. But why is it better than manual analysis? Because an AI-enabled evaluation is faster, actionable, and more accurate.
In a recent marketing survey report, it showed that marketers are looking to use AI to:
Understand customer behaviour
Develop better content strategies
Drive operational productivity
And by 2025, the AI investment in marketing is projected to reach Rs. 4000 crore, creating ample opportunities in SEO.
Mobile-friendliness is the Next Big Factor For Ranking
Mobile-friendliness has become one of the key factors for Google rankings and this makes it more critical than ever to optimize your content for mobile devices. In a recent survey, it was estimated that nearly 75% of internet users will access the internet via mobile devices by 2025.
If you have little to no idea about mobile optimization, here are a few tips to get you started:
Make your website design responsive to all screen sizes like Desktop and Mobile
Prioritize faster loading speed
Include less text to improve readability
Avoid using too many visuals.
- Videos Work Better Than Text
Including videos in your SEO strategies is not only going to be effective, but it also expands your reach online. Why? Because people prefer watching rather than reading. And it is 50x more likely to rank higher and get traffic than text-only content.
Here are a few ways you can optimize your video content:
Include keywords in your video channel name, title, description, so it reaches the right audience
Add relevant hashtags
Mention keywords within the video for Google’s better understanding.
- Voice Search Is The New Revolution
As per the current statistics, 41% of adults use voice search at least once per day. And by 2022, more than half of all mobile users will engage with voice technology on their smartphones. This only shows that voice search is going to rule the search engine beyond 2022 and marketers need to start adapting to it.
Pro tip: People tend to use long phrase keywords when voice searching, so target longer and natural-sounding phrases when optimizing your content.
- Content Should Fulfill Google’s EAT Principle
What does E-A-T stand for? Expertise, Authoritativeness, and Trustworthiness. Google uses these factors to determine if a web page provides quality content, and ranks it accordingly. This is something you need to be aware of when you are developing content for your website.
To ensure your content’s quality, design customer personas. It will help you curate content that is interesting and appealing to the audience. Also, make sure your content is trustworthy and includes only facts and statistics from reputable sources.
Are you ready to adapt to these SEO strategies in 2022? You better be if you want to rank higher and increase website traffic.
If you want to learn more about SEO, take digital marketing courses in Bangalore with Digital Academy 360. It is the Best Digital Marketing Training Institute and can assure that you are up-to-date with SEO strategies and will be ready to incorporate those into your businesses.
Click here to know more about our courses. We offer both online and offline training, with flexible timings.
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