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The SEO services in Sri Lanka are always in the lookout to provide the best possible results for each user's query. Users are less inclined to use the search engine again if they fail on this front. However, Google excels at this, which is why they are the world's largest search engine — by a long shot!

When you're optimizing your site for SEO, keep that ongoing drive to show the greatest results in mind. Why? The solution is simple: low-quality sites have a lower chance of ranking. Google is also growing better at identifying the quality of websites.

Potential users are likely to return to the SERPs and click on another result if your website appears untrustworthy, outdated, amateurish, or slow to load. You've lost a user and a possible conversion, and the bounce rate on the affected pages will rise.

Have you ever heard the phrase “web content formatting”? We need to go one step further and optimize material for readability if we want to improve our organic results.

So, how can you make your content easier to read? The following formatting suggestions can assist improve your content's readability:

  • Make high-quality content: First and foremost, if your writing isn't up to snuff, you're wasting your time worrying about any of the items below. Great ideas, compelling delivery, and error-free language and spelling are all important.

  • Shorter paragraphs: Each paragraph should be no more than 3-4 sentences long. If necessary, utilize one-sentence paragraphs, but do it sparingly or your message will resemble a grocery list. Because a paragraph is made up of related sentences that support a single major idea, breaking up a paragraph might cause your notion to become fractured and your message to be lost.

  • Long sentences are difficult to follow on a computer or mobile device, but when used sparingly  especially when paired with shorter phrases  they can function well.

  • Photos/screenshots: While we're on the subject of photographs, most articles should include numerous images or screenshots to demonstrate the points, numbers, or steps you're talking about. The more photos you provide, the more intricate the idea is.

  • When you have a lot of material — stats, facts, thoughts, and examples — in one paragraph, listing them with bullet points (like this one!) makes it easier to read. If you're listing three or more items, utilize bullet points as a general rule.

High bounce rates are frequently the result of poor usability and an unpleasant user experience (UX). Unfortunately, it's difficult to highlight UX issues because they differ so much from one site to the next.

A/B testing is a scientific, data-driven technique to test websites for optimum usability and engagement, and Optimizely, the world's premier experimentation platform, specializes in it. A/B testing involves showing different versions of a web page to users at random, comparing them to a control page (usually the current website), and then analyzing the results.

Optimize by Google Analytics, on the other hand, aids marketers in increasing engagement and conversions. Google Optimize's free edition is a streamlined, user-friendly tool that streamlines A/B testing and employs powerful modeling to boost engagement and focused experiences. But probably the most compelling feature of Google Optimize is that it works in tandem with Google Analytics, allowing marketers to maximize their existing resources.

Marketers can leverage existing Analytics metrics as a starting point with Google Optimize. As kids begin to do more complex tests, they will be able to rely on a familiar interface.

Google recognized the importance of performance characteristics like site speed for users a decade ago, and incorporated it as a ranking factor – site speed can now make or break your site's performance in Google's search results.

Using structured data increases the likelihood that your information will be used to answer a voice query rather than a competitor's.

E-commerce SEO services can employ numerous different sorts of structured data (also known as Schema markup). Both aid Google's understanding of a page's subject and themes. This, in turn, may aid in the improvement of rankings.

The type of content you publish will be entirely determined by your target audience. The more you know about them — their location, age, interests, and so on — the better material you'll be able to develop for them (and the better your SEO).


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