1. SEO


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On-page SEO is basically a process in which blog post or certain web pages optimized for search engine so that the pages or website rank higher and get more traffic from SERPs.  

SEO in 2022 is so much different than previous year and it is much more complex to create a content or pointing backlinks to them to boost your ranking. As On-page SEO is an important part of whole website SEO and process. To boost ranking of website it is important to follow certain SEO techniques. You Can learn these techniques in Digital Marketing Courses in Pune with Placement

Here are some tips and techniques to follow for 2022 – 

  1. It is important to write original and detail content for your website or blog post. To optimize the blog post or specific content, you need to understand words per page and include lot of LSI keyword.
  2. Focus on solid keyword placement strategy and for that make use of H1, H2 and H3 tags, use keyword in first 100 keywords, try to keep keyword density equal or less than 1.5% for better website optimization.
  3. Optimize your image with Alt tags, title and caption as image are most focused part on website.
  4. The main technique to follow is internal linking for on-page SEO optimization and for that provide link to articles, link both pages and post and do follow your internal links.
  5. Out bound links do have a positive impact on SEO, so add outbound citation links.
  6. Continuously focus on site speed for SEO as site speed is directly linked to ranking factor of your website. To optimize your site speed, use catchy plugins, use light images for your website, remove unnecessary widgets from sidebar and also always keep testing your website speed.
  7. Add meta title and meta page title for your blog, as many people misunderstand these two and make mistakes. Meta title is what you see in the search and meta page title is the title of your particular blog.
  8. Focus on mobile experience as there are increase in number of google mobile searches so there is need to focus on mobile experience to increase your site ranking.
  9. Focus on schema markup as schema is an important search engine optimization tactics and this can give you better chance to appear on SERPs.
  10. Page experience is the new factor if you want the better feedback from visitors and ranking of your website. You need to ensure overall page should be great and the factors related to page should be well structured because this can directly change your conversion rate. 

In conclusion, focusing on SEO is not easy but still you should be and always be updated on daily news about SEO, changing algorithms and trends. 

Takeaway: — The Digital Marketing Courses in Pune is designed to build or consolidate your digital marketing know-how to gain new skills and support your ideal digital marketing journey. The digital marketing training institute provides workshops conducted by in-house experts to help you understand the critical fundamental components of digital marketing and develop a successful digital strategy.



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