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The tips, tactics, and trends mentioned below will of great help in order to improve your web content in 2021. 

Google is expected to merge its Key Network Vitals with other user-focused signals in May, including mobile-friendly websites, encrypted browsing, invasive interstitials, and protection with HTTPS. For marketers, that implies that Google's spotlight would shine brighter on the user experience of the website. Core Web Vitals are standards for website creation that measure the website experience of users (including its speed, visual stability, and overall responsiveness). To see how the site measures up with Core Domain Vitals, you can use Google Search Console and associated plugins.

“Google says the ranking factor for page experience “will join the hundreds of signals considered by Google when producing search results. 

Google revealed in October that it is now able to index not only pages but also passages inside the page. Image a forum of 15 paragraphs on a website. The 14th paragraph likely had little meaning in Google's eyes prior to this update. It is a small part of the content, after all, and is near the bottom of the list. Hence, vast knowledge regarding such trends and changes can be obtained by consulting the best SEO consultant in Sri Lanka

For particular subjects, Google often expects to have improved outcomes. When you browse for “home exercise equipment,” as Google explained in the same announcement, we will now recognize specific subtopics, such as budget equipment, luxury choices, or limited room ideas, and view a broader variety of material on the search results page for you.  Your platform should embrace long-tail keyword phrases to be competitive for subtopics. You don't need to keep repeating the long-tail expression in the content considering recent machine-learning and AI advances. Including it in the content, and, using related words, endorse it. SEO services in Sri Lanka will help you to identify the most precise keywords. 


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