SEO vs SEM- WHAT DO THEY MEAN AND WHAT IS THE DIFFERENCE?

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Crawling — Google usually crawls your web and look if there are any updated pages on your website. If you have more links in your page, then it is easy for google to locate the page.Indexing — Here after crawling google will look for content and images on your page and then stores the information in google index.Serving — Once the indexing is done then google decides which page of your website is most relevant and useful for users and accordingly organize them in SERP’s.SEO targets quality traffic.SEO is completely free of cost.Long term traffic.Easy conversion.Increase in brand awareness.Website trust and authority.Higher CTR.Improve search engine ranking.SEM helps bring highly qualified traffic to your page.Help make your brand or company known to many users across the globe.Helps to generate conversion.Easy to measure your conversions.Real time monitoring.You can have a control on maximum daily budget.The target is achieved in a minimum time.Difference in search results — In SEM it includes ‘AD’ designation and have ad extension and on other hand in SEO the results are organic and have featured snippets.Difference in cost — In SEM you have to pay each time when users click and on other hand in SEO you need not to pay anything, it’s completely organic.Visibility — In SEM your ad is only shown to targeted audience but in SEO anyone who search for related keyword will land on your website and it is visible to everyone.Results — There is immediate result in SEM but in SEO it takes time.Click through rate — The click through rate in SEM is lower whereas in SEO is higher.
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