Customers' online search habits are changing as a result of voice search. They are employing the new voice search options, which are accessible on practically every platform, instead of a keypad. All they have to do is start the search program and utter the desired word or phrase. The machine then conducts a search based on the query.
Customers will be able to find your products and services faster and more easily as a result of this. You must, however, create content that is optimized for voice search. It is a different type of SEO that you should use in your company. Here's how to make your business locations voice search-friendly by best Phoenix SEO.
What is SEO for Voice Search?
Voice search is merely another high-tech way of using a search engine to find anything. Rather than using a device's keyboard, you use your voice. Amazon's Alexa, Microsoft's Cortana, and Google's Voice are all excellent illustrations of how this technology works. You only need to enable the feature on your device and then give it a simple search command.
It's growing more popular as more people turn to their devices for simple methods to do things without having to use their hands. It's especially beneficial while you're driving or talking on the phone with your hands full. It still employs keywords to find references to a topic that users are looking for, just like previous search gadgets. Use this to your advantage by improving voice search results by utilizing your knowledge of terms used in other areas of your organization.
Method 1: Target Long-Tail Keyword Phrases
People speak and type in different ways. Typed language is typically shorter and employs a wider range of language options. Because typing requires more work than speaking, we reduce the amount of text we must enter to make it easier and more efficient. This is why other SEO techniques concentrate on keywords and short key phrases.
Search using your voice The long-tail keyword phrases that individuals commonly employ when speaking are the subject of SEO. A consumer is more likely to say “find a [Company name] dealer near me that sells [vehicle type]” rather than “auto dealers near me.” The total keyword is a lengthier phrase, making it more difficult to use in some forms of content.
Find regions of your website where you can simply use these long-tail key keywords to execute voice search SEO. Your website's FAQ area is an excellent place to start. You can go into greater detail to respond to specific inquiries about the keyword phrases that buyers are most likely to utilize. You can also work on single product and service pages individually. This will provide you with the most room to expand on relevant keyword phrases.
Method 2: Capitalize on Social Proof
Customers use social evidence to help them choose which items and services to purchase. Other individuals have tried and liked what your company has to offer, which is known as social proof. This informs people that others have taken a chance on your item and found it to be worthwhile. It no longer appears to be a risky proposition and instead appears to be a viable solution to their problems.
When assessing possible results, Google's voice search tool considers social proof. Try to leverage your social proof, particularly through Google reviews, if you want your company to rank highly. Customers will find your offer more appealing if you can present more favorable social proof.
Method 3: Local Search by Voice Optimization
If your business relies on local foot traffic, voice search optimization is arguably the most critical project you can take on. This is due to the fact that many consumers utilize voice search to identify products and services near their current location. Voice searches frequently employ phrases like “[product or service] near me,” and the results are dependent on the user's present location. If you can use voice search optimization techniques, you'll have a better chance of appearing towards the top of their results pages.
To make this work, you'll need to use a variation of local SEO for your voice search ranks. Begin by selecting keywords and phrases that are commonly used by local audiences. Then, to entice search engines, incorporate them into your content. It's comparable to other sorts of search engine optimization, except it's geared at speech systems.
Get Help With Voice SEO
Voice search optimization is a relatively new practice. However, you can implement it across your website and listings with relative ease. If you need help making this change, contact Position Punisher the best website company in Phoenix for assistance.
We work with startups and established companies to improve their online performance through multiple forms of SEO. Call us at (602) 799-4253 for a consultation on how we can make this more effective for your company.
