Research Nester assesses the growth and market size of the global short video platform market which is anticipated to be on account of the growing importance of short video content across the advertising sector.
Research Nester’s recent market research analysis on “Short Video Platform Market: Global Demand Analysis & Opportunity Outlook 2035” delivers a detailed competitor’s analysis and a detailed overview of the global short video platform market in terms of market segmentation by type, deployment, platform, end-use, and by region.
Growing Penetration of Internet Services to Promote Global Market Share of Short Video Platform
The global short video platform market is estimated to grow majorly on account of the increased spending capacity of the global population on entertainment and educational short videos. Also, technological advancement has propelled the introduction of various applications and websites through short videos for various purposes such as advertising, educating, and others that could reach a large pool of audiences. In addition to other factors, the high rate of internet services and the easy availability of 4G and 5G networks at a low cost is also estimated to bring lucrative growth opportunities for market expansion during the forecast period.
Some of the major growth factors and challenges that are associated with the growth of the global short video platform market are:
- Surge in Usage of Internet of Things (IoT) Devices
- Rapid Digitization
The rising concern for risks associated with data security in short video platforms along with the increased issues with copyrights and the unavailability of internet services in the remotest areas of the world are some of the major factors anticipated to hamper the global market size of short video platform.
By deployment, the global short video platform market is segmented into applications and websites. Out of these, the application segment is attributed to holding the largest market share with growing a steady CAGR of 10% till 2035. The rising number of applications for making short video content is the primary reason for segment growth. Furthermore, the easy-to-handle, availability of attractive features, cost-effectiveness, and others are some of the benefits of apps that are favoring the expansion of the segment size.
By region, the North American short video platform market is to generate the highest revenue by the end of 2035. This growth is anticipated by the higher number of Americans using Internet services and Internet of Things (IoT) devices which increases the consumption of short video content. Other factors include technological advancement in the video streaming sphere and the adoption of smart devices which propels the usage of short video platforms in the next few years.
This report also provides the existing competitive scenario of some of the key players of the global short video platform market which includes company profiling of Bytedance Ltd, Vimeo.com, Inc., Tencent Holdings Ltd., Instagram (Meta Platforms, Inc.), DOUPAI, Beijing Kuaishou Technology Co. Ltd., Meipai, Snap Inc., SNOW Corp., Yixia Technology, and other key players.
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