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  1. Marketing Skills

Marketing skills are extremely valuable in any industry, especially in the cannabis space. Cannabis businesses need people who know how to market their products effectively, whether it's online or offline. If you're looking to get into the cannabis industry, you'll want to learn about marketing first. You should have a good understanding of what makes a product unique and appealing to consumers. You should also have experience in social media marketing, content creation, advertising, and public relations.

  1. Sales Skills

Sales skills are just as important as marketing skills. In order to sell cannabis products, you'll need to understand consumer behavior and psychology. You'll also need to be able to communicate well with customers and prospects. You'll need to be able to explain the benefits of using cannabis products over traditional medicine.

  1. Customer Service Skills

Customer service skills are equally important as sales skills. When selling cannabis products, you'll likely interact with many different types of people. You'll need to make sure they feel comfortable enough to purchase your products, while still being professional. You'll also need patience and empathy.

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  1. Entrepreneurial Skills

Entrepreneurship is a skill set that is necessary for anyone working in the cannabis industry. Whether you're running a dispensary or producing cannabis-infused edibles, you'll need to have entrepreneurial skills. These skills include leadership, problem solving, business management, and financial literacy.

  1. Legal Knowledge

Legal knowledge is something that is often overlooked, but is incredibly important. You'll need to know the laws surrounding cannabis use and distribution. You'll also need legal expertise if you plan on starting a cannabis company.

  1. Business Management Skills

Business management skills are critical to operating a successful cannabis business. You'll need to manage finances, human resources, operations, and inventory. You'll also need strong communication skills, as you'll be dealing with employees, vendors, and clients.


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  1. Financial Literacy

Financial literacy is a skill that is becoming increasingly important in the cannabis industry. Many companies are now offering financing options to help entrepreneurs start their own cannabis businesses. As a result, you'll need to be financially literate to take advantage of these opportunities.

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Crescendo Global

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