Most of the people across the globe get so exhausted after dealing with the immense work pressure during the day that they let their laziness get the best of them, and they don’t tend to think much right before hitting the bed. This not only impedes the quality of sleep but also decreases the amount of relaxation, consequently deteriorating their mood when they wake up in the morning. Thus, wearing an appropriate sleepwear before sleeping at night is not important for a good night’s sleep but also to regulate the temperature of the body. Thus, various sleepwear companies across the globe introduce innovative sleepwear products according to the requirements and preferences of a person. A person living in colder areas might prefer a thick, woollen nightwear, and on the other hand, a person living in warmer areas might prefer a silky, thin nightwear.
It is witnessed that a lot a people overlook the importance of wearing an appropriate nightwear due to the niche, premium customer segments that are being targeted by prominent sleepwear companies, as most of these products are quite expensive. But growing disposable income among people along with the significant surge in online shopping among people due to the rising internet penetration are expected to increase the demand for sleepwear products across the globe. Furthermore, the demand for sleepwear is anticipated to surge exponentially as women are increasingly inclined towards comfortable, modern, and attractive nightwear. Additionally, growing trends of nighties and silk gowns among newlyweds for honeymoon is further expected to surge the demand for sleepwear. According to the report published by Research Dive, the global sleepwear market is expected to garner a revenue of $22,020.5 million by 2028, growing expeditiously at a CAGR of 9.9% during the forecast period 2021-2028.
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What is the Need and Importance of Wearing a Sleepwear?
One of the most important reasons behind wearing a sleepwear is the great deal of comfortability that it provides. There is no doubt in saying that sleepwear is the most comfortable garment due to its light weight material and loose form that provides maximum comfort to the body. Sleepwear is made up of non-clinging fabrics, most commonly cotton, and hence they don’t cling to the body like the other outfits that we wear during the day. Wearing conventional clothes while sleeping can be utterly irritating and uncomfortable, while nightgowns or even pyjamas on allows a full range of motion so that you don’t’ feel restricted or squeezed during your sleep.
Additionally, sleepwear significantly enhances the quality of sleep of a person. Its breathable fabrics such as cotton, silk, fleece, linen put you in the right mood for relaxing and sleeping. They also play an instrumental role in regulating the temperature of the body while sleeping. A thick, woollen sleepwear might help in preventing yourself from catching cold at night during the winter season, while a thin, silky sleepwear may help you feel more relaxed during summers.
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They Way Ahead for Sleepwear in the Coming Years
The outbreak of COVID-19 has had a moderate impact on the demand for sleepwear across the globe, due to the occurrence of lockdowns in numerus countries across the globe. Lockdowns caused supply chain disruption and irregular manufacturing capacities in various industries including the clothing industry. This led to a slight decline in demand for sleepwear, but most of the people opted for work from home, which further enabled them to incline towards comfortable clothes while working. This is one of the major factors to boost the demand for sleepwear during the pandemic. Apart from that, introduction of innovative, premium, and diverse set of sleepwear products by top brands for all age groups along with the increasing online shopping among people is expected to create tremendous opportunities for the driving demand for sleepwear in the coming years.
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Key Players in the Global Sleepwear Market
L Brands Inc., Triumph International Holding GmBH., Berkshire Hathaway Inc., American Eagle Outfitters, Inc. (AERIE), Hanky Panky Ltd., Hanesbrands Inc., Jockey International, Inc., PVH CORPORATION, MAS Holdings Ltd., and the Chantelle Group.
About Research Dive
Research Dive is a market research firm based in Pune, India. Maintaining the integrity and authenticity of the services, the firm provides the services that are solely based on its exclusive data model, compelled by the 360-degree research methodology, which guarantees comprehensive and accurate analysis. With an unprecedented access to several paid data resources, team of expert researchers, and strict work ethic, the firm offers insights that are extremely precise and reliable. Scrutinizing relevant news releases, government publications, decades of trade data, and technical & white papers, Research dive deliver the required services to its clients well within the required timeframe. Its expertise is focused on examining niche markets, targeting its major driving factors, and spotting threatening hindrances. Complementarily, it also has a seamless collaboration with the major industry aficionado that further offers its research an edge.
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