In today's technologically advanced world, it is more important than ever to have a strong online presence. Today, search engine optimization (or SEO), has become a vital marketing strategy for companies of all sizes and shapes. According to one of the best SEO consultants in Sri Lanka, a company that wants to be successful in the 21st century needs a website with a solid SEO foundation built on backlinks from high-quality sources.
Backlinks are one of the most important aspects to consider when talking about SEO services in Sri Lanka. Simply put, a backlink is another website that links back to your own site or blog page for various reasons. These can include things like sharing content you have already posted on their social media channels, linking to an article they wrote about something related in order to give credit where it’s due, etc. Backlinks show Google that there are other people out there who value what your business has to offer and want others to know about it too.
Here are some ways how you can create effective backlinks to your website.
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Create a blog post that is relevant to your business or industry.
Creating industry or business relevant blogs and articles is a great way to gain quality backlinks.
This is known as “inbound” marketing, making it extremely beneficial for both the blogger (the company) and visitors alike. Your article will not only act as an authority reference on the topic but also show Google that you are a credible source of information. It is important to note that backlinks are not the only way to gain traffic or improve SEO services though. You should always be thinking about other ways you can drive relevant, targeted traffic to your website while also being mindful of creating good content for people to read and take action on. Google loves freshness so by writing new articles regularly it will show Google that you have a lot to offer in your industry which means more visitors stay longer on your page. By optimizing keywords related to what you are offering through blogging daily, this will increase rankings as well. After all its better if someone spends ten minutes reading one article then just sixty seconds flicking through several, right?
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Add links to other websites that are relevant to your business or industry.
Adding links to other websites that are relevant to your business or industry is a great way to get more visitors and potential customers onto your site. By adding links that people can click on, this will give them the opportunity to learn even more about what you have got to offer them.
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Find ways to get quoted in the media, such as writing an article for a newspaper.
Writing articles to newspapers or media channels is a great way to get your site out there. This is because people can pick up the article and read it, which will link back to your website. This creates a win-win situation in which you get exposure and the media gets a high-quality article. Nowadays, it is so easy to add links to your website. You can place these on your social media pages or even send them out through email newsletters. What is important though, is that you keep adding new ones regularly as this will help increase traffic over time. Writing an article for a newspaper would be great if they are interested in publishing it. It's also really excellent when readers read what you have written and then click on the link that takes them to your site.
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Contact bloggers who may be interested in linking back to you and offer them something of value (such as free information) if they link back.
Bloggers are a great source for backlinks because they mostly share your topic and can reach a large number of people. The best way to get in touch is through email but you could also try commenting on their blog or even send them a shout through any social media website. Don't forget to follow up with them a few days after if you haven't heard anything from their side yet; they might have missed your message or been too busy at the time. In any case, it's worth giving it another shot as most bloggers are happy to share backlinks. In order for this tactic to be successful, make sure that what you give out something of value and use websites such as HARO (Help A Reporter Out) where journalists search through available sources in specific categories, so there's a good chance someone will pick yours. One more smart way would be going on Reddit and sharing useful information about your topic or industry which can then lead people directly to your site when they click on the link.
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Write guest posts on other blogs related to what you do for work.
Forums and other blogs are also great places to post your content. Forums are especially good because users will be able to click on the link in your signature which points back directly to the site; talk about a free way of getting organic traffic. To find forums related to what you do, use Google's Keyword Planner tool by adding in keywords that relate and finding out which forum has the most monthly searches. Once you've found some suitable ones, make sure you read through all guidelines before posting so as not look spammy or unprofessional when promoting yourself or the business. There is nothing worse than an annoying member who posts too much but if done right it can really pay off.
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Submit articles about topics related to your website's content on sites like Ezinearticles, Squidoo, Hubpages, etc., then include links back within the article content and at the end of it. These sites are high ranking and get a lot of visitors, so make sure to utilize them.
Backlinks are the cornerstone of any successful SEO strategy and is a tactic adopted by the best SEO company in Sri Lanka. While they don't guarantee success, not having them will result in failure. This is why it's important to build links on a regular basis for your website and blog content, so that you can increase traffic with less effort.
