The global smartphone sanitizer market is projected to expand at a CAGR of 10.5% during the forecast period, 2021 – 2028. The growth of the market is attributed to the rising awareness regarding proper hygiene and sanitization of consumer electronics.
A smartphone sanitizer is a solution used to disinfect the surface of the smartphone. It can be a disinfectant wipe or a high UV sanitizer device. This sanitizer targets microorganisms and dust to prevent the spread of germs. Mobile phones are more vulnerable to bacteria and viruses owing to its increasing usage. Scientists at the University of Arizona stated that an average individual's smartphone is 10 times dirtier than a toilet seat, thus, a smartphone sanitizer can help to keep it clean.
UV smartphone sanitizers that offer fast-speed charging for mobile phones is the recent trend in the global market. The unpredictable outbreak of COVID-19 virus has created awareness among consumers regarding personal hygiene and preventive measures such as sanitizing hands and wearing mask to stay safe and healthy. Nevertheless, people are unaware that their mobile phones and belonging can bear germs and bacteria. The Centers for Disease Control and Prevention (CDC) stated that regular cleaning of smartphones with alcohol-based sanitizers or UV sanitizer devices can prevent the outbreak of germs and bacteria.
Market Drivers, Restraints, Trends, and Opportunities
- Increasing awareness owing to recent initiatives by government state bodies to promote personal hygiene is driving the market growth.
- Introduction of smartphone sanitizers as an effective solution to prevent virus spread is one of the key factors anticipating the market growth.
- UV sanitizers are designed to efficiently clean large objects. However, they pose several health risks to the consumers. In case of improper use of device, consumers may mistakenly expose themselves to the UV radiations. These radiations can cause eye retina damage or can even lead to cancer. Thus, these demerits are anticipated to restrain the market growth during the forecast period.
- Growing adoption of hygiene products to stay safe is boosting the product demand. Additionally, introduction of various smartphone sanitizing devices is projected to spur the market growth.
Global Smartphone Sanitizer Market Segment Insights
Phone sanitizing devices segment to account for a significant market share
On the basis of products, the market is segmented into phone-cleaning wipes, microfiber cleaning stickers, and phone sanitizing devices. The phone sanitizing devices segment accounted for a significant market share owing the growing adoption of this product to provide deep cleaning by UV lights, which deactivates the DNA of the pathogen that stops it from the spread of virus.
The phone-cleaning wipes segment is expected to register a CAGR of around 9% during the forecast period. These wipes remove bacteria, grease, and dirt and are easily available offline and online. They are pre-moistened and ready to use. Phone-cleaning wipes are convenient to dispose and are available in different fragrances. The surface of a mobile phone is a hotbed for infection, so it needs proper cleaning by an alcohol solution. An analysis of 22 studies, the Journal of Hospital Infection stated that coronaviruses can stay on inanimate surfaces such as metal, glass, or plastic for up to nine days. They can be instantly inactivated by these wipes.
Offline segment anticipated to account for a considerable market share
Based on distribution channels, the market is segmented into offline and online. The offline segmented is anticipated to account for a considerable market share owing to the rising consumer preference for shopping of such products through retail stores. Availability of variety of smartphone sanitizers helps consumers to compare price and features, thus eases up buying decision.
The online segment is project to expand at a substantial CAGR of 12% during the forecast period. Growing consumer preference toward online shopping owing to enticing discounts and doorstep delivery benefits. Additionally, rising consumer inclinations toward Internet, convenient return policies, and presence of various online platforms are the factors driving the growth of the offline segment. Manufacturers are improving their product visibility by listing them on e-commerce websites to reach large number of consumers across the globe.
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