According to Market Research Future (MRFR), the global smartphone TV market is projected to witness significant growth by 2023, registering an impressive CAGR during the forecast period (2017-2023). The rising market penetration of smartphones and tablets worldwide, alongside the boosting media and entertainment industry, accelerates the growth of the market. The proliferation of connected to remote services and compatible apps boost the demand for online support advisors.
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Due to the augmenting demand for Smartphone content, the global smartphone TV market is growing rapidly. Additionally, the rising popularity of OTT content and the spurring rise in free-to-air pay TV services influence the growth of the market. The growing consumer electronics industry witnessing increasing investments and research findings impact the market growth positively. Also, increasing consumer preference and the rising adoption of new technologies & products increase the size of the market.
Global Smartphone TV Market – Segments
The report is segmented into three dynamics;
By Usage: Fixed, Nomadic, and Mobile.
By Service: Free-to-Air Services and Pay TV Services.
By Region: Europe, North America, Asia Pacific, and the Rest-of-the-World.
Global Smartphone TV Market – Regional Analysis
Asia Pacific dominates the global Smartphone TV Market Share. The largest market share attributes to growing investments in the smartphone TV industry and increasing mobile and tablet use in the region. Besides, high technological advances, availability of smartphone content, and the early adoption of smartphone technology drive the market growth.
Moreover, growing investments in the smartphone TV market and increasing use of mobiles and tablets in that region boost the market's growth. The APAC smartphone TV market is projected to retain its dominance throughout the review period.
North America stands second in the global smartphone TV market. The market growth is driven by technological advances and augmenting demand for smartphone televisions. Additionally, the emergence of new technological solutions and rising demand for sharper picture quality increase television sales in this region.
Global Smartphone TV Market – Competitive Analysis
Characterized by the presence of several giant players, the global smartphone TV market appears highly competitive. Well established players incorporate strategic initiatives such as mergers & acquisitions, collaborations, expansion, and product launch in order to gain a larger competitive share.
Providers strive to offer standard and custom-designed products and provide superior performance and provide long-term service for demanding buyers. They emphasize quality and use the latest techniques and quality standards, ensuring top quality and maximum performance.
Some of the players leading the smartphone TV market include Comcast Corporation (US), AT&T, Inc. (US), MobiTV, Inc. (US), Charter Communications (US), Sky PLC (UK), Verizon Communications, Inc. (US), Orange SA (France), Bell Canada (Canada), Bharti Airtel Limited (India), and Consolidated Communications, Inc. (US), among others.
Industry/ Innovation/ Related News
November 17, 2020 —- Borqs India, a subsidiary of Borqs Technologies, Inc. (the US), announced the successful demonstration of its NextGen TV Android smartphone (branded Mark One). The phone enables advancements such as 4K and High Dynamic Range (HDR) video, live TV and video-on-demand, new forms of OTT-delivered streaming services from broadcasters, targeted and interactive advertising, and new emergency alerting capabilities.
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