SMS broadcast is a tool that can be used on many occasions. It allows you to venture into many unapproachable channels in SMS marketing. Even though most people prefer emails to communicate promotional information with others, it does not have nearly the same immediacy as text messages.
Message broadcasting can be used for many kinds of business opportunities. SMS broadcasts send text messages to cell phone numbers specifically to certain geolocation. In addition to this, they also allow the collection of mobile phone numbers to which text messages can be sent frequently.
What is SMS Broadcast?
SMS broadcast is a method by which text messages are simultaneously sent to multiple phone numbers within a defined area. This process is also known as Cell or CB broadcast.
The format and appearance of these SMS broadcast texts are nearly identical to those of a text message. The implementation of both marks a big difference here. The implementation of SMS broadcast and SMS texts are far more practical. SMS uses a point-to-point connection, whereas SMS broadcast works on a one-to-many basis.
This simply means that a single message through an SMS broadcast can reach millions of devices within a given area in an instant, provided all those numbers are connected to the same network in the target location. To put it broadly, SMS broadcast is the ultimate location-based text messaging service.
How to launch an SMS broadcast marketing campaign?
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Choose a location:
You can target a single location or multiple locations within a single marketing campaign. There are three main ways you can trigger your SMS broadcast marketing campaign:
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Use geofences:
A geofence is a radial area around a location defined by longitude and latitude. You can trigger a marketing message whenever a user enters or exits geofences. A brand can leverage a mobile device manufacturer’s “location services” to know when a user enters or exists a geofence.
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Use beacons:
Beacons rely one hardware that emits a signal instead of longitude or latitude coordinates. When a user’s phone detects this signal, a location-based message can be triggered.
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Use stated preferences:
An app can send users information specific to their home or other areas of interest by adding a location section in the app’s settings. Unlike the other two, this doesn’t have to be a specific location to receive messages about the locations they care about.
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Select a goal and message:
You need to be sure about the goal and the message you want to convey through this campaign. Do you want to notify users about something local? Or is it something else? After determining this, craft an engaging message. Do this by following these simple steps:
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Choose a message type:
People always have their phones with them whenever they are travelling somewhere. This makes it easier for you to track them and send location-based texts. Push notifications are the most effective mobile message type for getting in front of a user on a move.
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Further define your audience:
You can easily improve the relevancy of your texts by pairing location data with the user profiles. For instance, a retailer with physical locations can target app users who didn’t make a purchase or enter the location of your store in the last 30 days. This helps you in avoiding sending excessive messages to app users.
SMS Broadcast Software:
A software can help you a lot in the process of sending text messages to multiple people in the same area. It automates most of the needed tasks and can easily target people using their location. SMS broadcasts apps, additionally, do not require a contact list to be able to send text messages to people. All you need to do is craft the content of the text, select the target area, and send your messages.
