Since its first appearance in 2012, Honda Brio autofun finally managed to rank first in sales throughout 2020. Throughout 2020, Honda Brio has sold 43,021 units. The number of sales of the Honda Brio in that year overtook the Toyota Avanza, which has the nickname ‘the car of a million people'.
The success of Honda Brio sales throughout 2020 is of course inseparable from the various programs and promos carried out by PT Honda Prospect Motor together with the entire Honda official dealer network, as expressed by Yusak Billy – Business Innovation and Marketing & Sales Director at the HPM Virtual Media Gathering (18 / 1).
“Honda Brio's achievement in this challenging year is of course also supported by the Honda dealer network throughout Indonesia which continues to communicate with consumers, especially through digital platforms, as well as providing sales programs that make purchasing easier and easier for first car buyers. We would like to express our deepest appreciation to all consumers who have entrusted the Honda Brio as their car. We are also committed to continuing to provide the best sales and after-sales services for every Honda customer in Indonesia, ”said Yusak Billy.
Indeed, when social distancing was intensified due to the Covid-19 pandemic, some people chose to use digital platforms as information media and PT HPM aggressively carried out promo programs to use it. In addition, the large-scale social restrictions (PSBB) program by the government has made many shift from choosing public transportation to private vehicles. And the Honda Brio is an ideal choice for them as their first choice of car or buying a spouse and children to be safer when traveling.
In addition to the support for the conditions in 2020, the things that made the Honda Brio sell more than the Toyota Avanza in 2020. There are other advantages as the lure of consumers to own the Honda Brio so that it contributes 54% of Honda's total sales in Indonesia.
More Affordable Prices
The Honda Brio consists of two models, namely the Honda Brio Satya and the Honda Brio RS. Especially for the Honda Brio Satya, which sold 31,713 units throughout 2020, it is an environmentally friendly low-cost car or the so-called Low Cost Green Car (LCGC). By entering the LCGC segment, the price of the Honda Brio Satya certainly has a more affordable price, which is under IDR 200 million. Meanwhile, the Toyota Avanza is priced from IDR 202 million to IDR 231 million.
The price offered at the Honda Brio Satya is in accordance with the approval of the Indonesian government because it is included in the LCGC segment. Of course, the price offered is suitable for young people and first car owners. The compact dimensions certainly provide its own points for the intended segment.
Honda Brio Satya, which was introduced 8 years ago, is a car designed and developed according to the needs of consumers in Indonesia. The name ‘Satya' comes from Sanskrit which means ‘Tulus' or ‘Setia', for the logo in the form of a Jasmine flower it is also one of Indonesia's national flowers.
Honda Brio Satya is a domestic product with a local content of up to 89%, which certainly makes the Indonesian people proud. And since its appearance since 2012, the Honda Brio has sold up to 376,304 cars in Indonesia.
Excellent Engine Performance, At the same time Efficient
Both the Honda Brio RS and the Honda Brio Satya use the same engine, namely, 1.2 L SOHC 4 Cylinders in line, 16 i-VTEC + DBW valves with a capacity of 1,199 cc. In the fuel consumption test, the Honda Brio needed 1 liter of gasoline to cover a distance of 14.2 kilometers in the city, while for use outside the city it could travel 22.5 kilometers per liter.
With relatively efficient fuel consumption, the performance of the Honda Brio is still capable of producing 90 PS of power with 110 Nm of torque. It fits perfectly with Honda's sporty and fun-to-drive DNA according to Honda's DNA.
The ability of the Honda Brio has also been tested in racing at the Sentul International Circuit. Since 2014, the Honda Brio Speed Challenge which has been included in the national racing agenda has been held.
Honda Brio's ability to compete in car racing, of course, gives it more points as a daily car. In addition, the Honda Brio excellence is that it has managed to get 36 awards from media in Indonesia for various categories, including the best car category, the best fuel consumption, the car of choice for consumers, to the best operating cost category in its class.
Honda Brio Price Increase in 2021
For prices in 2021, the Honda Brio will experience a price increase of Rp 3 million or to Rp 149 million from the previous Rp 146 million for the Honda Brio Satya S MT type. For other types as follows:
Price of Honda Brio Satya 2021
Brand and type 2020 prices Price 2021
Honda Brio Satya S MT IDR 146,000,000 IDR 149,000,000
Honda Brio Satya E MT IDR 154,700,000 IDR 158,000,000
Honda Brio Satya E CVT IDR 170,100,000 IDR 173,500,000
In addition to the increase in early 2021, it is very possible that there will be price increases in the LCGC segment including the Honda Brio. This is in line with government regulations that will impose a Luxury Sales Tax (PPnBM) of 3% from 0% previously.
Meanwhile, in the sales competition for Low Cost Green Car (LCGC), the Honda Brio Satya managed to outperform other models such as the Toyota Calya, Daihatsu Sigra, Daihatsu Ayla and Toyota Agya. For comparison, total sales are as follows:
Total LCGC Car Sales 2020
Make & Model Total Sales 2020
Honda Brio 43,021 units
Toyota Calya 23,442 units
Daihatsu Sigra 23,295 units
Daihatsu Ayla 13,091 units
Toyota Agya 12,952 units
With the success of Honda Brio sales throughout 2020, of course PT Honda Prospect Motor wants a big target again in 2021. Various programs and promos have been prepared to increase their sales.