Social media marketing for dentists is becoming the core of any digital marketing strategy. In dentistry, social media is used to connect with patients and prospective clients in a personal way that isn't always available through other means. It presents the opportunity for dentists to build trust and awareness by providing useful information, responding to questions from potential patients and engaging in real conversations rather than selling their services.
In a sense, social media is a way for dental practices to tell their story through pictures and videos rather than words on a page.
Social media platforms are constantly evolving, making it difficult for healthcare professionals—including dentists—to keep up with the changes or maximize their presence on them all.
With that being said, let's dive into some of the best social media strategies that dentists can use to gain more traction.
Social Media Marketing for Dentists – 6 Top Strategies to Grow Your Dental Practice
1) Post Quality And Informational Content Consistently
As far as social media marketing goes, content is the name of the game.
There are a few different schools of thought on what types of content to post, but most experts recommend publishing high-quality (i.e., engaging) visual, textual and video content that informs your followers about dental health topics.
This helps build trust because you're showing them that you're an authority on dental issues by providing useful information. You don't want to simply post links back to your website; rather, aim for informative blog posts (like this one!) or videos that will give people value without having to leave Instagram!
And since people love visuals, photos and videos always perform better than plain text posts—especially when it comes to engagement.
That being said, there are still instances where it's best to post text updates on social media. For example, if you're hosting an event or want to provide some helpful tips on the topic of your posts, use text posts for those updates instead.
The reason why people follow brands on social media is mainly because they want more information about the product that they're selling. And if you don't give them valuable content that helps solve their problems (e.g., how to prevent tooth decay) then they won't be following you anymore. According to Marketo, 77% of buyers rely on social networks like Facebook and Twitter when researching products before purchasing them online!
