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Social media plays an important role in the landscape of digital marketing services. In our fast-paced life, social media has a prominent role to play in our lives. Social media has changed the way we interact, share information, and stay connected with our loved ones. Social media has brought significant changes in how businesses are operated and our products and services are marketed. In this blog, we will understand the function of social media in digital marketing services and industries. 

Switching From Traditional Marketing Techniques to Digital Marketing Techniques 

Traditional Vs. Digital Marketing

A major transformation has occurred recently, with digital marketing agencies taking over traditional marketing strategies. We must leverage modern digital marketing techniques and let go of inefficient and expensive traditional methods. 

Traditional marketing methods include print media like newspapers, flyers, and billboards, and non-printed media like TV commercials and Ads. These methods have been around for decades, but with digitalization and the growth of smartphones, these methods, to an extent, do not efficiently reach the target customers. Digital marketing has changed how products and services are marketed by ensuring the right message is delivered to customers. 

Traditional marketing is like riding on a boat and waiting to reach your destination, while digital marketing is like a motor boat that uses its mechanical energy to drop you to your destination swiftly. With digital marketing techniques, you can track the performance in real-time and optimize it per your needs. 

Take, for example, digital marketing methods like social media management, which has billions of users and can help businesses reach target customers across the globe. You customize your message and target audience, while flyers are usually in the trash bin. 

SEO is another digital marketing branch; the top social media marketing company in India optimizes the website's content for search engines, which helps brands improve their visibility and attract organic traffic. 

Social Media's Function in the Context of Digital Marketing

With more than 4.9 billion social media users, representing 59% of the global population, social media has become the most vital digital marketing tool. Whether it is putting out opinions (constructive and controversial), announcing important news, or creating awareness, social media platforms have become billions of people's voices. The marketing experts recognized this opportunity, as social media is a great way to interact with potential customers. 

Social Media Branding

Social media holds great prominence in the branding strategy of any company. There are various facets involved when it comes to branding through social media. This involves using analytical tools, creating relevant content, targeting potential customers, and measuring the effectiveness of social media campaigns. These social media analytical tools help digital marketers evaluate their business activities and provide insight into customer demographics, engagement metrics, and the overall performance of social media marketing campaigns. Some popular analytical tools are Sproutsocial, Google Analytics, Buffer, and Hubspot. 

Social Media Elevates Your Business

With more than half of the population on social media, it is no hidden fact that every business wants to make their digital presence and leverage marketing strategies to promote their business. If your business does not have a social media page, you are losing a lot of potential customers. With your presence on social media, you can directly interact with your customers, giving a better idea of taste and preference and honest product feedback. 

When you communicate with your customers on a personal level, it helps to build trust and gain loyal customers; let's not forget about the word of mouth marketing. When customers are raving about your products online, it creates a buzz and helps to boost sales. The social media marketing agency creates compelling and engaging content on the right platform, as every platform has different audiences. For example, if an artist sells customized t-shirts, then Instagram will be an ideal social media platform for your business. If you own a B2B business, LinkedIn is perfect. 

Different Types of Social Media 

Social networking platforms are created for people of the same interests and professions to communicate and share information. For example, Facebook, Instagram, Twitter, YouTube and LinkedIn. 

  • Media Sharing Platforms

These are platforms for creative people who want to share their works of art, like music, short films, videos, photography, and others. You also collaborate on creative projects on sites like Instagram, YouTube, TickTok, and others.

  • Discussion Platforms

You can have meaningful conversations with people of similar interests on these platforms. Discussion platforms like Reddit and Quora are great mediums to start a discussion and interact with like-minded people. You can post questions and share your opinion on topics. Additionally, you can also upvote and downvote answers to promote the best answers. 

  • Customer Review Platforms

If you are a customer who loves voicing opinions and giving reviews, you can give your reviews on Tripadvisor or Justdail.

  • Social Shopping Networks

This is a combination of e-commerce and social media. This is a perfect place where buyers meet the sellers. Some social shopping networks include Instagram, Facebook, Meesho, and Bazaar Voice. 

How is Social Media Relevant in Digital Marketing?

 Social media marketing has the potential to become a game changer with numerous business benefits. 

  • Large Audience- With millions of active users on the social media platform, marketers have tremendous potential to reach a larger audience. Companies offer affordable SEO services in India that use relevant and engaging social media content and well-crafted marketing campaigns to enhance visibility and awareness. 

  • Cost-Effective- As mentioned above, traditional marketing methods like print media, and Ads can burn pockets of the brands. In contrast, social media marketing is budget-friendly and suits the convenience of businesses of diverse sizes.

  • Provides insights- Social media is an amazing analytical tool that provides valuable insights and allows businesses to interact directly with their customers. Additionally, businesses get real-time performance metrics, customer conversion rates, and click-through rates. 


Social media is an extremely useful tool; with the power of social media, digital marketing firms can help clients reach their target consumers and provide valuable insights into your business's overall performance. With all the benefits, you ought to incorporate social media in your digital marketing strategies. Don't miss out on opportunities and take your business to the next level with WB Bunch. WB Bunch offers WordPress development services in India and digital marketing services that create engaging content to enhance your social media game. WB Bunch is just a call away. Connect with the WB bunch Today. 

Also visit: What Are the Advantages and Disadvantages of Social Media in 2023?


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