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Yes, you heard it right. The electronics giant Sony has recently announced that it is planning to introduce 3R technology-based drones. Sony is a well-known manufacturer of some of the best full-frame mirrorless cameras. The Japanese manufacturer has now revealed that it intends to take its imagery to the airspace with drones’ help.


Sony has recently announced that it has finally decided to enter the drone market with Airpeak – the new business division of Sony. Airpeak is all set for launch before the first half of 2020.

The recent announcement on Airpeak was made on the Japanese website of the company. The business aims to provide extreme support to the creativity that video creators have. It seems like Sony is all set to compete with drone manufacturers like Parrot and DJI.

Currently, there is very little data available regarding the Airpeak brand and its products. The only thing that is known to us is that they will be 3R technology-based drones. However, this is not a newly evolved technology. In the official business marketing language, the “3R” term stands for “reality, real-time and remote.” Currently, all we need to do is to go through the information provided in the enigmatic mini teaser, which doesn’t have any significant amount of data to be comprehend.

Sony is a well-known and expert brand of cameras. Considering the same, we hope to see the upcoming futuristic drones of the manufacturer to be delivering similar performance and expect Sony to deliver a similar service for them too. Even though we are sure that Sony’s upcoming drones will offer excellent performance from their high technology concepts, Sony will still have to come with something that can help the company compete with the similar technology manufacturers and surpass what there’s on the DJI drones. We say this because the DJI drones offer aerial photography alongside video making. Sony is willing to tackle up with every drone manufacturer so far, with its Airpeak mission that states:

“Bringing together the technologies we have built up so far, we will transform the realm of the sky into an endless creative space from an unprecedented free perspective.”

Final Verdict

As Sony already has Aerosense – a pre-existing enterprise division related to drones, that effectively carries out tasks regarding mapping, surveying, and capturing live events, the statement above clearly signifies that Airpeak will be a customer-oriented brand.

Even though there are so many drone manufacturers out there, let up see if Airpeak can evolve itself as a leading brand. If Sony learns from struggling days with its handset business, the company will surely achieve success in the drone manufacturing industry.

Source-Sony Announces to Enter the Drone Market 


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