Starbucks recently made a big decision! It said that it would pause all social media ads. The action is in response to the “ad boycott of Facebook” campaign. The coffee firm made a statement on Sunday, saying that it is strictly not in favor of hate-speech. The giant asserted that it is the responsibility of both corporate leaders and policymakers to join hands to resolve the issue and bring about positive changes. In a determined attempt to stop hate-speech through ads, Starbucks continues its internal discussions with media partners and civil rights organizations.
In a statement by Starbucks, it said that its advertising halt decision does not hold for YouTube. Further, it asserted that it would not stop its ads on social media, but it has put a halt on paid promotions for a while.
Starbucks isn’t the only knight on the battlefield. There are many big and small firms that have taken similar decisions before and after Starbucks made the declaration. After Starbucks’ announcement, Unilever, the consumer-goods king, chose a similar path. Other noticeable brand names on the list include Coca-Cola, Verizon, Magnolia Pictures, Patagonia, and other multiple firms. The strategy isn’t unanimous to all. While some have halted their Facebook ad postings, others have completely avoided all social media platforms for advertising purposes.
With companies rising to boycott their Facebook advertising, the Mark-Zuckerberg led social media platform had to take some action. Carolyn Everson, Facebook executive, made a statement recently saying that it is going through continuous conversations with marketers and civil rights organizations, in regard to how they can collectively work to stop hate-speech. Further, it said that Facebook is ambitious and committed to stopping any hateful content coming from its services. The company beared the brunt of numerous big and small firms refraining from advertising on the platform. Its market value saw a dip by more than 8%, which equals around $50 billion. Not only Facebook, but Twitter stock also saw a significant drop by more than 7%.
Sarah Personette, VP of global client solutions at Twitter, came forward to make a statement. The lady said that Twitter’s main mission is to serve public conversations, thereby making the platform a place for credible and free human connections. Moreover, she states that the micro-blogging platform holds great respect for its partners and their decisions, and will make continuous attempts to communicate with them closely in regard to the issue.
Kellie Minton is an avid technical blogger, a magazine contributor, a publisher of guides at mcafee.com/activate and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.