The success of an ICO relies upon good marketing and PR. Possessing a clear and convincing plan for ICO marketing & PRs from day one is a clear sign of success. This article lets us go over the blueprint for how to launch an ICO & a superior marketing strategy.
ICO Marketing must-haves:
1. A Creative Website:
Any ICO must have a reputable website that communicates its vision and mission. The website must offer information in a context that is easily understood by everyone. ICO websites to investors are the equivalent of the first impression in a job interview. If first impressions fail, the rest is an uphill battle.
ICO websites must contain the following elements,
- Call to Actions.
- Links to social media profiles.
- Whitepaper links.
- Project overview
- Problem statement.
- Tokenomics.
- Roadmap of the project.
- Legal section.
- The team behind the ICO.
2. PR and Media Outreach:
ICO PR is different from traditional PR. This is the case as the audience targeted is entirely different. Media outreach can be built overtime via conventional means, but one must also consider cryptocurrency events, public speaking events, and other gatherings that focus on digital assets.
- Press Releases:
PRs build a reputation and allows value addition by building closer bonds with customers. PR publishing platforms must be specific to the cryptos. One can choose a free PR or websites offering premium PR feeds for a fee. Budgets for Paid Press Releases is a worthy investment for ICO marketing.
- Quality Content:
Content is the most dominant marketing material. Creating exclusive content for marketing purposes is fundamental to ICO marketing. Content offered defines how projects are perceived. Ensure content is personalized for specific audiences.
3. Social Media & Community Building:
Social media marketing is a valuable type of marketing to targeted communities. Bitcoin communities promote ICOs and help achieve organic growth. ICOs can develop brand recognition as more people engage with their social media content.
- Bitcointalk is a popular forum where presence and involvement return valuable information.
- Reddit is host to several subreddits that can channel better engagement and customers.
- Quora: It is a platform that hosts discussions and Q&A features on ICOs & Cryptocurrencies.
- LinkedIn Groups: LinkedIn offers several groups dedicated to discussions related to Bitcoin & ICO launches.
Other social media and sites for ICOMarketing:
- Telegram
- Steemit
- YouTube
- Slack
- Discord
- RocketChat.
4. Superior SEO Strategy:
An effective SEO strategy is the ICO marketing campaign’s fundamental principle. A well-planned on/off-page SEO tactic helps provide a clear path to the source of organic traffic.
The pillars of a strong SEO strategy are Content Marketing, Link Profile Management & Website Optimization.
- Content Marketing: It drives value, builds communities, and offers a more significant online presence.
- Link Profile Management: Creating relevant links, targeted, and earning from high trust authority links from online publications in the Blockchain market and community.
- Website Optimization: Help in ranking the ICO website. While executing an SEO strategy, one should focus on optimizing the website.
5. ICO Listing:
ICO gains maximum coverage and recognition from ICO listing sites. ICO Marketing Strategies include listings in several free ICO listing sites. Premium ICO listing also comes with added benefits. ICO calendars offer an ongoing list of current or upcoming ICO’s. To attract potential investors and make the rest of the community aware of your project, it is essential to submit an ICO to an ICO calendar.
Leading ICO listing sites are
- ListICO.io
- coinRating.co
- Bestcoins.co
- Topicolist.com
- Icobench.com
- Icodrops.com
- Smithandcrown.com
- icodata.io
Conclusion
ICOs have rapidly grown into a multi-billion dollar industry. Startups prefer ICO as their traditional fundraising models. The increasing competition in the ICO can witness a rise in ICO launching campaigns with multiple regulations and restrictions. Thus the right marketing strategy helps in getting suitable attention.
