Article-type press releases are newsworthy content sent to the media. Press releases are an effective marketing tool to attract media attention, increase credibility, and attract visitors to your brand, product, service, event, etc.

Why use press releases instead of SEO articles? SEO articles use methods such as repeating keywords, stuffing content, or inserting links for search engine optimization. However, this method does not provide useful information to readers and may be perceived as an unreliable source by the media. On the other hand, article-type press releases deliver valuable information to both readers and the press, and can naturally include keywords and links. In addition, article-type press releases are more likely to be cited or redistributed in the media, which not only improves SEO but also helps increase brand awareness and sales.

How to write an article-type press release? In order to write an article-type press release, you must consider the following factors.

Title: Your title should grab the reader\'s attention, summarize your key message, and be optimized for search engines. The title should be concise and clear, include keywords, and generate curiosity by using questions, numbers, etc.

Subheadings: Subheadings complement the title, indicate the structure of the content, and aid reader understanding. Subtitles can be written in more detail than the title and can be used by repeating or modifying keywords.

Body: The body delivers what is promised in the title and subheading and provides useful information to the reader. Divide the main text into paragraphs, each paragraph focuses on one topic, and use transitional words or transitions to set the flow. Rather than introducing or promoting your brand or product, it is better to provide solutions or advice to readers\' problems or needs in the text.

In the body of the text, you can place keywords appropriately and insert related links or images.

Author Introduction: The author introduction identifies the author\'s identity and expertise, and provides credibility to readers and the media. The author introduction should be brief and include the author\'s name, title, company name, and contact information.

At the end, it is also recommended to add Media Contact.

Some of media outlets from the global media:

Korean media outlets: Korea Scoop, Korea News, SKOREA.NEWS
Japanese press releases: Japan Pop News, Japan News Hub, News Times. Coin Wire

Global Media: Asia Pacific News, Korean Business News, Global Daily News