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Whether you are just starting up or you are already running an online business in your local area, it is necessary that you build your website such that it is optimized enough to appear in local search result pages. Local SEO may sound so simple but if you don’t focus on it enough, you are giving your competitors an easy fight and putting your whole business at stake. Establishing a business website with local business SEO packages is one of the effective ways to promote your products in your area.

This article covers 15 tips on running a successful eCommerce site with the use of local business SEO packages.

Make a Well-Constructed Title and Description for Your Site

A search result page allows limited space for each site to introduce what they have to the readers. You have to utilize that brief allotted space to communicate with your visitors as to what your business is all about. Be straightforward and avoid fluffy words. Your title and description will say a lot about your business as a whole.

Raise Your Popularity Through Citations

A citation is a list of your basic information (name, address, and phone number – or NAP) that is posted across business data-gathering websites. This should help you build a name in the net, and will eventually get you to the top of Google’s SERPs.

Ensure That Your NAP is Updated and Consistent

Keep in mind that the details you put in your NAP in a specific site should also be the exact same details that will appear in the other sites that you will register to. Consistency and detail-accuracy should always be observed.

Be on a Major Online Business Directory — Google My Business

Google My Business should be on your top list for online business directories. Before you actually get into GMB, a verification and authentication process will come through. You have to prove to Google that you are a legitimate business owner. Once you are in, provide your GMB with your basic business details such as business title and description, and category.

Register on Bing and Yahoo for Business

While Google has its GMB, other search engines also have their own kind of business directory. Make a listing of your business on Bing and Yahoo to reach more people.

Establish a Good Online Reputation

You can do this by gathering positive feedbacks from satisfied customers and posting it on your GMB listing. Positive reviews attract prospects. To know more about this, click here.

Make Use of Schema Markup

Schema markup works like an intermediary between your web page and the search engine. It basically informs the search engines regarding your content; this may help you make changes in your SERPs ranking.

Get a Boost Through Local Coverage

Gather with your area’s business journalists and share about your business with them. Let them be aware that you are serious about establishing your brand and that you have your goals to achieve. If you pick their interest, they will most likely make backlinks to your site, which could drive in new traffic.

Exchange Backlinks With Other Local Businesses

Exchanging backlinks is a great way to boost your ranking in SERPs. Contact non-competing businesses in your area and offer to backlink their website in yours, in exchange for them doing the same for you. This is a good strategy to gain more audiences.

Add Relevant Images on Your Business Directory

Sometimes, people are more interested in looking at pictures than reading actual words. Adding great photos in your business pages might help your customers be reminded of your business and how well your services are.

Do Virtual Tours

Being transparent to your customers is a great way to keep them coming. Virtual tours are widely appreciated by people these days so you can use this to help boost your business.

Make People Spend More “Dwell Time” on Your Site

Google has this new ranking feature that boosts your ranking in SERPs based on how much time visitors spends on your website. Post the kind of content that will make your audience stay on your site for a while; a video content is a good example.

Use the Tags Section Wisely

In your business directory listing’s About Me section, there’s a space allotted for tags. Utilize this place for putting up all the keywords relevant to your business.

Link Your Product Pages

Again, in your About Me section, there’s also a section for you to add links from your formal business site. This is an additional way to promote your products in your business directory listing.

Compose Marketing Content

Focus on the fact that people in your local area are searching for posts and discussions related to your niche so you would want to publish high quality content to generate more local traffic.

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