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Many prospective entrepreneurs and new business owners are often unaware of the concept of establishing a fictitious name, or DBA (shorthand for “doing business as”), for their company. Although this idea may seem unnecessary, or even illicit (given the term “fictitious”), the process is actually and often a fundamental step when setting up a business. By adopting a DBA, any business is legally allowed to represent itself with a name different than the one that they have established with the state (unless it is trademarked or already in use).
