Mobile apps have become a must-have in today’s digitally driven world. With almost every enterprise having a dedicated website, a mobile app to go along with it has become the norm. Mobile apps help businesses grow in numerous ways. They give companies unprecedented access to their customers, allowing them to advertise with ease and efficiency that was unimaginable just a few years ago.
This huge explosion in the mobile app marketing sphere has been due to numerous factors. Mainly, mobile phones have become a staple in households across the world. According to a recent Statistic report, there are almost 3.5+ billion smartphone users worldwide. That is almost half the entire population of the earth. Not only do people have access to smartphones, but due to the sharp decrease in the price of the internet around the globe, users are accessing it more than ever before.
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