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In today's digital age, having an online presence is crucial for any business. However, it's not just enough to have a website; it's equally important to ensure that your website ranks high on search engines. Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). Keyword research and placement are two important SEO techniques that can make a decisive difference between two websites. In this article, we'll discuss the importance of keyword research and placement, and some tips for effective implementation.

Importance of Keyword Research

Keyword research is the first and most basic step in creating content for your website, or even selecting its domain name. Keyword research is the process of identifying the words and phrases that people use to search for products or services related to your business. There are many free and paid software and tools available that allow you to search and analyze profitable, related keywords for your website. One of the most popular free keyword research tools is the Google Keyword Tool.

Keyword Selection

Once you have a list of potential keywords, the next step is to select the most profitable ones. Keyword selection is always a dilemma, as there is no rule of thumb regarding the selection of keywords. However, there are some quick guidelines and cases that can help you make a decision.

Monthly Searches

One way of selecting keywords is on the basis of monthly searches. High search volumes should be your primary target, as your profit is directly dependent on the amount of traffic you receive. On the other hand, low search volumes should be avoided, as they won't bring in much traffic.


Another way of selecting keywords is on the basis of competition. High competition makes it extremely difficult to rank on the first pages by beating all the experienced entrepreneurs. Low competition is always preferable, as it is easy to be ranked against low competition.

The Best Possible Criteria

It is advisable to select a moderately high-searched keyword with medium competition. Keywords with high searches will have a lot of competition, and vice versa. Therefore, it's important to strike a balance and choose a keyword that has a decent amount of searches and competition.

Keyword Placement

Keyword placement is as important as keyword selection. Many people do not put the required emphasis on keyword placement; however, it can easily be a decisive factor in a website's ranking. Keyword placement falls in the on-page SEO technique and has many sub-techniques in it. Let's take a look at some of the most effective keyword placement strategies.

Domain Name

Ideally, your primary keyword should always be in your domain name. However, it can be difficult to find such a domain name, as many domain names have already been purchased. In such cases, try to use longer domain names with different permutations and combinations to find an available domain name.


Your webpage's URL address should also contain your primary or related keywords. The mere presence of the searched keyword in the URL address can have a significant impact on your webpage's ranking in the search engines.

The H1 and H2 Tags

Whenever you create a webpage, do not forget to incorporate your keywords in the H1 and H2 tags. These two tags are the most powerful tags for a post, in terms of SEO and rankings. The main subject and the table of content are referred by the H1 and H2 tags, which is essential for increasing your search engine rankings.

Meta Description

The presence of your main keywords in the Meta description is not only important in terms of SEO, but it is equally essential for inducing your readers to click on your webpage.


White label SEO companies consider keyword research and placement as crucial on-page SEO techniques. These strategies must be implemented in conjunction with off-page SEO techniques to improve search engine rankings. Proper keyword selection and placement are critical to website success, as they can significantly impact website traffic and profit. In this article, we will discuss the importance of keyword research, provide tips for selecting profitable keywords, and highlight essential keyword placement techniques.


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