SEO Writing

There’s an art to writing a good product page for ecommerce as there are a lot of elements to include to drive a visitor to purchase (look at these 12 SEO tips for ecommerce for even better engagement). Here are some top examples.

What you often find is people link to pages or posts on your site. SEO If possible, you want to make sure the right sources are linking to the right pages. What you don’t want is for your privacy policy to be your most linked-to page. There’s nothing to buy from that page! Visitors can’t give you their information or subscribe or buy.

That’s the first mistake.

The second is not considering how and where those links are coming from. One of Crazy Egg’s most popular features is the heatmap, which helps people pinpoint which site elements are aiding conversions and which are distracting people from converting. If you’re trying to get links to this page, you want to get links from landing pages or conversion-related sources.

That might change for other feature pages like Recordings. Here, a design-related link wouldn’t make as much sense. It’s not as contextually relevant. However, if the page or post were speaking about usability or interface design, then it would be a decent fit.

The quality source of the links you get matters, but so, too, does the place they’re linking to.

3 Tips to Improve Your Link Profile

Now let me provide you with some actionable steps you can take to improve your link profile and ensure you’re getting the most link juice from your efforts.

Don’t take shortcuts: There are no shortcuts in link building; you need to take the time and build them the right way. This involves having conversations with people, pitching yourself, and telling them how you can provide value to their site. Look for broken link opportunities, find sites that are relevant to your niche, and pitch them via email or social media.
Remove hazardous links: Google has something called the disavow tool that allows you to remove links that might be hurting your ability to rank. You’ll want to use this tool carefully because disavowing a ton of links could actually harm your site. Removing links that are no longer relevant or that maybe popped onto your profile by accident can help clean up your link profile.
Don’t forget internal linking: Internal linking is an important piece of the puzzle too; we shouldn’t only worry about external links. Of course, external links are important, but creating a web of topics within the same niche helps Google crawl your site. Google pays a lot of attention to search intent and the overall comprehensiveness of a piece of content. If you can solve everyone’s problems in one place with a cluster of articles that cover a topic from front to back, Google will reward you.

Personal

The next category of off-page SEO that’s worth taking a look at is personal factors. I’m talking about demographics and location. These factors automatically impact the way someone responds to your content, but your SEO efforts also behave differently from one area of the globe to another.

While most of these are out of your control, you can do a few things to increase your chances of reaching a certain audience. There’s no “one-size-fits-all” option when it comes to personal SEO factors.

Elements of Personal SEO Factors

Here are the biggest factors impacting personal SEO:

Country

All searchers see results relevant to the country they’re in. Open times of recommended stores and restaurants appear according to your time zone.

Search engines interpret words differently. Someone searching for “comforter” in the U.S. will see blankets for their bed, whereas someone in the U.K. might see pacifiers because that’s what the term means there. A way to tell Google you want to target certain countries is, of course, by including them as keywords.

However, first, ask yourself if it’s worth it to go multinational. There are different competition levels from country to country. Remember how keyword selection depends largely on the competition already ranking? Well, Google Canada is going to have different results than Google Brazil. Each country might have different levels of difficulty. A multilingual site not only exposes your information to more people in their native language, but it could also help you rank easier in other places.

Creating multilingual content is one of the easiest ‘quick wins’ I’ve seen. However, pulling it off isn’t easy. Most of the web’s translation plugins aren’t very good. Many will promise to automatically translate your content into almost any language, but the end result isn’t natural.

Personally, I’d rather pay a little more to have native-speaking people help translate the content. The quality and accuracy increase, which means people stick around longer, and my site usage data and rankings go up.

City

Geo-targeting goes even further, down to the city level. That’s why you usually see results from right around the block when you search for a fast-food chain. Using city names as keywords helps, but don’t paint yourself into a corner, or you’ll end up looking like you’re only a local authority.

That said, if you are a local authority and your business primarily deals in the local area, you want to capitalize on this with great local SEO.

3 Tips to Improve the Personal Factors

I have three simple tips to help you improve the personal factors impacting your SEO:

Understand your customer avatar: Only you can understand who your customer is, and if you don’t have a persona of your ideal customer, that’s the first step to personal SEO. What does your customer want? Why are they looking for you? What do they expect when they land on your site? If you answer these questions properly, you should be able to give the customer exactly what they expect. When you do that, Google rewards you because people spend more time on your site and interact with the elements on the site.
Produce multilingual content: Having content in different languages isn’t as hard as you think. You’re breaking down so many barriers when you do this by allowing people who aren’t native English speakers to absorb whatever value you offer.
Research keywords in other countries: Almost all of the keyword research tools allow you to conduct research for other countries. If you’re targeting people outside of your native country, you need to perform the right keyword research to reach those people.