Subway Ads: Should I try this tactic? You can place your brand on Subway Ad and make them alive with Augmented Reality!
The Impact of COVID-19 on the billboard industry
As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. At the end of March, Gartner reported that 65% of chief marketing officers (CMOs) surveyed were planning to cut marketing budgets as a result of business disruptions from the coronavirus. The survey showed that 34% of businesses expect “reduced levels of business operations” due to COVID-19.
Agencies will be required to change their advertising method. The traditional out-of-home advertising in malls, at bus shelters, will be fast replaced by in-home advertising. The lockdowns will keep people more distanced and inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them indoors.
Incorporated Augmented Reality to Subway Ad
Now you can incorporate Augmented Reality (AR) to your advertising materials adding life to your ads. Augmented Reality (AR) can be used as a brand awareness tool at very points of marketing. Augmented Reality advertising strategy focuses on taking the viewer by surprise, creating a solid impression, and eventually creating massive buzz by exclusive user interaction. AR (Augmented Reality) is a technology that allows marketers to offer their target audience unique experiences in order to catch customers attention.
Augmented reality (AR) can be used as a brand awareness tool at very points of marketing. According to statistics, 40% of consumers say they would pay more for a product that they could customize in AR. AR advertising helps customers to understand better and see the hidden features of a product. Interacting with your product through Augmented Reality advertising lets them be clear about what they will have in real life. It also increases the satisfaction and goodwill of a brand.
Adzze has been re-imaging the advertising tactics and adapting to a more sensitive message. The operation team has working on extending its capabilities to offer advertising concepts that can reach the consumers at their safest place: at home. One of these methods uses pizza boxes as advertising space. Think of this as small moving billboard that that consumers will receive in their home. Surveys indicated that this type of tactics can trigger an 80% recall rate (8 out of 10 individuals recall seeing an ad on the pizza box) with an average ROI of 150%. This means, for every 1 dollar the advertiser invested in a pizza box advertising campaign, they received at least additional 2.5 dollars of sales. For more details in the article Estimating the ROI of Pizza Box Marketing.
