In all sincerity, our company is named Flourish for a reason. Not because we appreciate vegetation; we have difficulty keeping them alive. It's because of what the word means: to achieve success, to prosper; to be in a state of activity or production; to attain a peak of development or influence; to make grand and audacious gestures.
Is this not where YOU want YOUR Business Coaching Perth to be? Here are a few suggestions that may help you get there. And if you require assistance along the path, just let us know.
Create a sales funnel and cultivate your current and potential customers.
Depending on your industry, the ratio of quantity to quality of customer prospects may vary. Having a solid pipeline of prospective customers is essential to ensure that your business is built for long-term success. If you're just starting a business, this can be incredibly challenging, as you're likely scarcely keeping your head above water with day-to-day operations. However, you must devote time to embracing what could be your next potential client.
If you have not already, consider a CRM.
Numerous businesses opt for CRM (Customer Relationship Management) software, which has a variety of features to manage ‘lists' of contacts, such as appointment scheduling, online and offline activity, email automation, note taking, call records, and more. CRM software automates the relationship management you have with customers (how do you remember to follow up with 162 people on the same day? ), allows for less data entry on your end (certain CRMs allow you to automate mundane tasks such as tracking leads from an online sign up sheet and sending welcome emails), and allows you to focus on the higher quality leads based on their frequency of activity, as opposed to wasting time on those lukewarm leads.
Why are we so fixated on segmenting customers? Because it enables you to provide your customers with the right information at the right moment to move them through the decision-making process. The same message does not resonate with everyone, so why not use CRM analytics to tailor your interactions?
Additionally, if numerous team members manage your sales pipeline, a CRM is ideal for team collaboration and information sharing – all in one location.
Learn to Participate
Why not adopt an email automation tool if you're not interested in implementing CRM software but want to engage more with the customer list you're keeping in an Excel spreadsheet? Standard HTML emails can be monotonous, and if you're looking for ways to spice up your communication, schedule them in advance, or include coupons or product images, then you need an automation tool. Plus, you can frequently locate one that is entirely free!
Now, when we speak of engaging with your customers and potential customers, we mean more than a simple “Hey! We wish you a joyous Thanksgiving!
