The North America superabsorbent polymers market size is projected to expand at a CAGR of 6% during the forecast period. Growth of the market is attributed to rising hygiene awareness.
Superabsorbent polymers are water-absorbing polymers used in a variety of industries including agriculture, disposable hygiene, horticulture, pharmaceuticals, and others. SAPs, as a bio-product, are ground-breaking solutions to rising chemical usage. The diaper and sanitary napkin industries use SAP because it can absorb a large amount of aqueous, water, and menstrual fluid. Hydrogel is being used to treat wastewater. Growing population and technological advancements have created a high opportunity for the SAP market to expand steadily.
Market Trends, Drivers, Restraints, and Opportunities
- The market is expected to be driven by rising hygiene awareness.
- The market is being fueled by an increase in demand from the sanitary industry.
- High raw material cost and availability of raw material is estimated to hinder the market growth.
- Increased investment in the development of bio-based superabsorbent polymers is expected to create enormous opportunities for market participants.
Key Players
- BASF SE
- ADM
- Wanhua Chemical Group Co., Ltd.
- Kao Corporation
- Evonik Industries AG
- Competitive Landscape
Major players in the North America superabsorbent polymers market include BASF SE, ADM, Wanhua Chemical Group Co., Ltd., Kao Corporation, and Evonik Industries AG.
Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.
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