In the 21st century, businesses are aware of the fact that data is the new oil. Today, every business irrespective of its size or industry vertical is generating a huge amount of data. According to a report, 1.7 MB of data is produced every single second and roughly 2.5 quintillion bytes of data were produced in 2020 alone. In other words, it’s wise to say that businesses ushered in an era of big data that comes with endless growth opportunities. Leveraging the data produced every single day can not only provide businesses with actionable insights but also gives them a competitive advantage.
When it comes to leveraging data, you should have a robust yet intuitive data visualization tool at your disposal that can represent in easy-to-understand ways such as bar graphs, tables, and pie charts. Though the market is brimming with a plethora of data visualization tools, there is one BI and data analytics tool that is dominating over others and it’s none other than Tableau.
Launched back in 2003, Tableau is a simple, fast, interactive data visualization tool that helps businesses convert their numerical and textual data into visually appealing dashboards that help users draw out meaningful and actionable insights. The thing that makes Tableau stand out in the market is that it doesn’t require users to have sound knowledge of programming languages or any technical skills to operate. You can partner with Tableau certified professionals only when you want to make the most of this tool. Not to mention, leading brands in the industry including Amazon, Cisco, Ferrari, Dell, Facebook, Adobe, Deloitte, 3M, General Electric, etc. have embraced this popular data visualization tool. What’s more interesting about Tableau is that it has been recognized as a leader by Gartner in its Magic Quadrant for Analytics and BI platforms for nine consecutive years.
Top reasons to invest in Tableau
#1 Unmatched data visualization capabilities
Believe it or not, data visualization becomes a breeze with Tableau. With the help of this data visualization tool, businesses can generate interactive dashboards and visually appealing reports for extracting actionable insights in a few seconds. The drag and drop functionality of Tableau allows anyone to convert their raw business data into meaningful insights unlike spreadsheets or any other tools. You would be surprised to know that even the traditional data analytics products of leading BI vendors such as IBM’s tool for data rendition or Oracle Data Visualization can't compete with Tableau.
Tableau comes with a host of data visualization capabilities to support dashboard creation options, data blending, and complex computation for transforming unstructured statistical data into rich visualizations that deliver logical results, which can’t be derived from a traditional spreadsheet. This is one of the reasons why Tableau has acquired the top position in the list of data visualization tools.
#2 Ease of use
Tableau comes with a simple UI, which makes it user-friendly for non tech-savvy users to leverage the functionalities to the fullest. Any user can get their hands on this data visualization tool and transform raw data into visually appealing diagrams such as charts and graphs using the drag-and-drop feature. This, in turn, eliminates the need for hiring seasoned IT resources for pattern building. Layman users can leverage the data visualization capabilities that Tableau offers without requiring any in-depth training. On the other hand, if you want to extend the default functionality of Tableau or want to dive deep into this data visualization tool's potential, it is recommended to opt for Tableau consulting services from seasoned professionals.
#3 Compatible with popular scripting languages
Another strong reason to invest in Tableau is that users can integrate popular scripting languages like Python or R with Tableau to perform complex table calculations or overcome performance issues. This measure allows you to take the load off the data visualization tool and quickly perform time-intensive tasks like data cleansing using the packages or scripts. It is important to note here that Python is not a native scripting language that Tableau accepts, therefore, it would require users to import the compatible packages or visuals.
#4 Mobile-friendly
With the dramatic rise of smartphones in the last few years, it is important to have a data visualization tool at your disposal that allows you to access and view dashboards and reports from mobile devices. When you opt for Tableau over other data visualization tools, you'll get a dedicated mobile application for both Android and iOS platforms, which provides mobility to users and allows them to have crucial business statistics at their fingertips. The dedicated mobile application of Tableau comes with a slew of functions that you can access on a desktop or web version. The best part is if you access the Tableau software on your mobile browser, it will automatically optimize the reports and dashboards and serve you the best viewing option tailored to your mobile device.
#5 Strong community and active forum
Did you know? Tableau boasts a strong and thriving community of users that help you bring your data into action. Backed by 1.5 million instructors and students, Tableau allows businesses to nurture powerful connections to strengthen their knowledge on reporting and data parsing and get meaningful insights from this active community. Not to mention, nearly 2 lakh questions and ideas have been shared on the forum regarding user issues or their experience and expertise. Furthermore, there are more than 500 in-person and virtual user groups in the Tableau community.
#6 Affordable solution
Today, many data-driven enterprises prefer investing in Tableau over other data visualization tools because it’s a low-cost solution. When you choose Tableau, you’ve to shell out a relatively small amount of money as compared to its counterparts such as SAP Business Objects or Qlik.
A few words to conclude
Apart from this, some other reasons to invest in Tableau over data visualization tools include high performance, ease to upgrade, quality customer service, easy implementation, work with huge datasets, and many more. In a nutshell, investing in Tableau for business intelligence and data visualization can turn out to be a great decision for your enterprise.
0
