SEO has changed a lot in the last few years, and that’s a fact all SEO gurus will tell you. From Google Business Profiles getting the center stage among brick-and-mortar businesses to PPC marketing getting a fair share of popularity. SEO strategies have seen a major shift in the last decade since Google started encouraging businesses to focus on people instead of algorithms.
Like everything that has changed since the Panda update, SEO content writing is also not the same. Gone are the days of keyword stuffing, lengthy meaningless content, and shady link-building practices that helped businesses earn the top SERP spot.
Now, Google wants you to satisfy every visitor coming to your website. Whether to its latest Core Update for content or catering to user search intent. The search engines’ market leader wants you to prioritize your audience through all SEO efforts, including content.
In this blog today, we’ll touch upon the basics of user search intent. And we’ll tell you some guaranteed ways to leverage this Google demand to improve your SEO with high-quality content. Continue reading to learn everything you should know about user intent in 2022.
What is a User’s Search Intent?
Simply put, a user’s search intent is the purpose behind any search engine keyword search. For example, a user looking for a furniture repair service in LA will type “furniture repair near me,” “furniture repair shop LA,” or “how to fix furniture at home.”
If your website can SEO content that fulfills the user’s search intent, you have a higher chance of ranking up in the search engine results. This is because Google and other search engines are working very hard to offer useful answers to users’ queries, and websites that do so become likable.
Type of Search Intents
There are mainly four different types of search intents identified by SEO experts. Here’s what a user’s search intent is when looking up a keyword.
Transactional
Transactional search intent refers to a user looking to complete an online process through the search. The user may want to subscribe to a service, get a business’s contact information, or download a form. Most users with transactional search intent are very likely to generate sales.
Navigational
Navigational search intent is when a customer enters a keyword to navigate to a certain page. For example, someone looking for Dell laptops may just type Dell to reach the laptop manufacturer’s e-commerce site.
Informational
Remember when we mentioned “how to fix furniture at home”? This type of query comes from a user who has informational intent. If you have hired SEO content writers for blogs and how-to guides on your website, then you have a higher chance to cater to such users’ search intent.
Commercial
And lastly, commercial search intent is the most lucrative search intent for businesses. A user with commercial search intent is using Google or any search engine to buy a product or engage with a service. So if you type “hire affordable SEO content writers,” you’re looking to hire an SEO writing service.
Why Search Intent is Important for SEO
Identifying the user’s search intent can help you deliver the right kind of content. As a result, here are some of the benefits of search intent that you can avail.
Drive More Traffic
If you’re catering to users’ search intent, you will be able to drive more traffic toward your website.
Keeps the Visitors Longer
A web page that aptly answers a user’s search intent will likely keep the user engaged for a longer time, thus positively impacting the bounce rate.
Paves the Way for Sales
A user with transactional, navigational, or commercial search intent will likely buy your product or hire your services. This is great for increasing your online revenue.
Establishes Credibility
High-quality SEO content writing that offers the right information to users helps you establish credibility among your existing and potential clientele. You will also earn Google’s trust for EAT.
Improves Visibility
The Click-through rate has an established link with SERP rankings. This means that the more a web page is clicked, the higher it will rank on the search engine. Catering to a user’s search intent helps you improve your online visibility.
Complements SEO Strategy
Focusing on search intent is now an essential part of your overall SEO strategy. Without quality content writing services that fulfill the user’s search intent, you cannot reach the top of SERP.
How to Improve SEO with User Search Intent?
Here are some ways to tap into user search intent to improve your website’s SEO.
- Learn about your buyer’s persona and understand their needs.
- Identify the search intent with keywords.
How to Identify Search Intent Through Keywords
Here are four ways to dig into keywords to find the right search intent:
- Keyword finder tools to research less competitive but most search keywords.
- Competitor analysis to see how the competition is using industry-relevant keywords.
- Google tools such as “People also ask” to learn about popular keywords and their search intent.
- Survey and data collection from your existing clients.
Additional Tips
Once you have the buyer’s persona and keywords to fulfill the user’s search intent, do the following:
- Make a user-friendly website.
- Hire expertcontent writing services.
- Optimize the landing pages.
- Highlight your CTA.
- Don’t forget internal linking.
To Sum Up
With the help of professional content writers, you can perfectly cater to the users’ search intent and complement your SEO strategy. Hire content writers right away to get started with building SEO content that charms your potential clients and works with search engine algorithms.
Author Bio
The author is a content strategist with over 15 years of experience in digital marketing, Google analytics, and well-researched content development. The author currently works at Search Berg as a senior content strategist.
