This UGC platform for consumers will help your business stand out in a highly competitive marketplace.
Social media is the best way to sell eCommerce products.
Most people are aware that user-generated content is required. Understanding the benefits of UGC is not the goal. It's about finding the best way to source it.
If your eCommerce business has a good reputation, this is possible.
But, eCommerce brands that are growing may not have enough followers to source UGC.
What is a brand?
Let's give you a brief overview of UGC (if it's new to you), why it's important and the 13 platforms that make it easy to source high-quality UGC.
What's user-generated content?
Are You Interested in UGC News? Don't worry! Brands only just starting to recognize the value of user-generated content.
UGC allows you to rely on customers to create content.
UGC could be described as:
Textual or written reviewsUnboxing videos.Reviews.Photos of products.UGC can be used to create branded content, but it does many things that your brand content cannot.
What are my UGC benefits?
If you are serious about collecting and managing UGC data, we recommend a platform.
We get it. It is a big decision to add a platform to your marketing mix.
The bottom line:
It takes forever to source DIY products. Do you have the patience and time to look through reviews, Instagram and emails for hours? DIY refers to the manual use of the UGC after you have found it.UGC platforms make your life easier: UGC platforms search for UGC and convert it into a format that's suitable for you and/or your team.Already, platforms have relationships. Psst! Psst!While you could do it yourself, it is unlikely that it will be sustainable for your team. Use a trusted platform to scale your UGC efforts.
These are some of the best UGC platforms to promote your brand
1. Idukki
Idukki helps brands find and use social proof in order to increase sales.
You can use your homepage to create shoppable galleries that allow you to discover new products.UGC galleries can be found on product pages. They allow customers to see the real-world products that they are interested in purchasing.UGC can be displayed at the checkout. This decreases cart abandonment. Smart upsells can also be used to increase your average order value.Idukki is ideal to eCommerce companies who want to embed UGC feeds on their website. This increases the likelihood of them purchasing your products. This will increase your chances of them buying your products.
2. ShortStack
Interactive content is what shoppers love more than UGC.
Content like:
QuizzesContestsGiveawaysIncrease engagement and UGC among shoppers.
ShortStack allows you to create interactive content that will help grow your customer contacts.
ShortStack also offers
Web embedding to create an seamless experienceAnalytics for engagement.Integrations with CRM, website, or emailShortStack isn't a traditional UGC platform, but it's a great way to learn more about your customers and personalize each step of your funnel. 75% of marketers believe personalization can increase results.
3. Walls.io
The pandemic is still affecting many parts of the world, but recovery is just beginning. It's time for events to be planned!
There are some people who don't like UGC populating their event or website automatically.
Walls.io provides a spam-blocker which restricts both NSFW and unwanted text.
4. Photoslurp
Photoslurp is a platform that combines user-generated content with eCommerce. It allows you to collect UGC using hashtags, tags, and mentions. Stories can be shared from Instagram, Facebook, and Twitter.
Photoslurp allows you to:
Automated request for media rightsCreate curated, shoppable content.Allow approved content be published directly to your website.Photoslurp analytics will help you identify the most effective content to use in your email marketing and social media ads. This plugin is easy to integrate into your marketing mix.
5. Foursixty
Are you a popular Instagram user?
Foursixty has been our favorite, as you can customize fonts and colors, as well as CSS.
Content creators have the ability to track and measure their activities.Record your media rights.Modify content in your dashboardIf you use Okendo, Foursixty will link your Instagram content to the customer reviews program. This makes it possible to create a unique UGC strategy that's eye-catching and attracts attention.
6. Gleam
Do you know anything about growth marketing?
Gleam, a collection apps that can help your business grow, is . You will need to use these features for UGC purposes:
Competiton: You can create compliant competitions on your website or through social media channels such as Facebook, Twitter, Instagram and Instagram. Trend allows you to work with influencers using Gleam. Your competitions can be embedded onto your influencer's channels.Make UGC galleries using your photos from social media.Still not getting enough engagement in a competition? Gleam offers a reward function that allows you to give coupons or downloads to customers who have contributed their UGC.Promoting an eCommerce product online requires relevance. UGC is a great way for you to increase your product's relevancy quickly on a tight budget.