Some people are natural in front of an audience of a camera. The right words come out smoothly, are engaging, and easily win over an interviewer and audience. But for most people, the skills aren't inherent, and media training helps. If you've been researching how to market a book and you're an author, give yourself the benefit of professional coaching. Depending on your budget, media training can be a wise investment. If you are appearing on big-time shows, either TV or online, you'll want to maximize the opportunities. It's also about making a good impression and winning people over.
Because most interviews are one-offs, you have a single chance to do well. It requires a focus and poise to guide what you'll say and how you'll present yourself. Landing the interview is part of a publicity program that includes the key messages. You need to ensure that you get them across in your interview, so that target audiences receive information about your book. Media trainers can teach you how to do it smoothly and effectively while avoiding anything off-putting. The best interview guests tactfully lead the conversation and inspire the host to ask follow-up questions on the most exciting angles.
One of the cornerstones of media train is that you learn to speak in headlines. They are memorable and easy for the audience to understand. In longer-form interviews such as podcasts with niche audiences, you may go into greater detail. But for larger audiences, keeping comments memorable wins the day. Using simple words, pausing as you speak, and citing examples also improve your communication with an audience. When people understand and are drawn in, they become more attentive and receive your message. You'll see improved results from interviews and spark book sales.
When you're interviewed on TV or on video, your posture and body language also communicate to the audience. You want to appear confident and relaxed. Take the questions and the interviewer seriously and answer attentively. Watch your tone of voice and sound friendly. Don't allow yourself to become irritated or challenge the host. The audience has a rapport with the interviewer, and you need to become a productive part of the dynamic. You need to answer questions and work on your key messages. Overlooking either one can cost you. Media training will teach you many valuable skills.
