It's no surprise that email marketing is one of the best ways to boost your Shopify store's success.

Shopify email marketing services will automatically send emails to customers who have already shown interest in what you're selling, encouraging them to buy again and increasing your sales.

There are dozens of email marketing services available, but not all of them will be compatible with Shopify. In this article, we'll look at a few of the best ones available for you to choose from.

Email Marketing Service For Shopify 

Email marketing may be beneficial for Shopify stores for several reasons. It builds trust with customers, resulting in more sales.

After your customers purchase your products, you can stay in touch with them by using Shopify's email marketing service. 

Ecommerce businesses can benefit greatly from email marketing by reminding customers of limited-time offers and offering discounts on related items.

5 Features Every Email Marketing Service For Shopify Needs To Offer

A good Shopify email marketing service can help you run an efficient email marketing campaign. You should make sure that your email marketing campaign is helpful and not overwhelming to your customers.

It will make your life easier if your Shopify email marketing service has the following features:

Automate email campaigns based on customer behavior.Allows you to create automated email sequences. Get tailored reports to see which products are most popular, when and who are buying what.Make sure it provides a drag-and-drop editor so that you can create eye-catching emails even if you don't know how to code.Prior to mass campaigns, send test emails to ensure everything looks and works as it should. Efficient Audience Segmentation

You can get more leads and make more sales by segmenting your audience into different, targeted lists. But your Shopify email marketing service can't just give you that option. Additionally, they have to make it easy for you to create segments based on location and purchase history of customers.

Using segmentation incorrectly can hurt your business rather than help. Look for a service that offers guidebooks and other resources that teach you the best practices.

High Email Deliverability

High email deliverability is one of the features that the best Shopify email marketing service can provide.

Creating a mailing list of people who want to receive emails (i.e., not spamming)Emails should be sent at the right time (not late at night when most people aren't checking their email).People who have opened your emails in the past (i.e., they probably want more) should receive your emails.Sending emails with a clean list of email addresses (no fake or incorrect addresses)You won't get flagged as sending spammy content or too many emails if you send emails with a good reputation. Smart Testing

You can test for many other things with your email campaigns to find out which one performs the best. A/B testing is a way to compare two versions of an email campaign that are similar but different.

For example:

MessagingSubject linesTime of day sent (day vs. night)Call to action Automation Features

With email marketing automation, many manual tasks have become obsolete. Email marketing automation can streamline your workflow and help you engage your customers more effectively.

With email marketing automation features, you can set up emails that are sent automatically after customers complete specific actions, without any further input from you.

We send you a welcome email as soon as you sign upAfter signing up, you will receive a welcome email one day laterIf a customer abandons their cart before checking out, they are sent a couponThe customer receives a birthday discount on their birthday Simple Integration And Setup

It's important to look for a third-party app that is easy to integrate and set up. We know not everyone wants to add another layer to their email marketing efforts by installing a third-party app, but if you do, you'll need an easy way to do it.

We've seen some services simplify their integration process to one click, like BayEngage, which we've seen.

A complicated setup process, such as scripting, coding, or requiring customer support before using an app, is a sign that it's not worth your time.

Top 5 Email Marketing Services For Shopify Every Business Needs To Evaluate

BayEngage

Shopify store owners can use BayEngage for easy email marketing with every feature they need. 

With over 380 responsive email templates and its powerful segmentation and email list feature, you can send highly targeted emails at the right time to the right people (which means higher open rates). 

In addition to email automation, A/B testing, UTM tracking, SMS marketing, coupon generator, and pop-up builder, BayEngage is the perfect email marketing service for Shopify store owners and advanced email marketers alike.

Klaviyo

Shopify store owners looking to create and deploy automated email campaigns should consider Klaviyo. It offers numerous customization options, including multiple triggers and easy list segmentation.

You can customize the templates to suit your needs. You can A/B test to choose the best performers in your campaign series. Klaviyo integrates with other Shopify apps, including ones that are not specifically related to email marketing.

Omnisend

You might need a more robust platform if you've been in business for some time, but if you're just starting out, Omnisend is a good choice.

The tool has an extensive library of automation templates that will help you automate your email marketing without spending hours learning the ropes. Drag-and-drop editing makes it easy to create beautiful emails, even if you have no experience with coding or design. That way, your email campaigns look great on any device.

HubSpot

A full-stack marketing and sales platform, HubSpot offers tools for email marketing, landing pages, contact management, lead generation, and more. The company offers training and certification as well.

In addition to managing your contacts and creating landing pages, HubSpot can also generate leads and convert those leads into customers.

Privy

Ding! Did you hear that? It is the sound of another sale coming in because Privy helps you convert more shoppers into customers. You can manage your email list, display your best products, offer deals to entice customers, and create fully customizable Shopify pop-ups and banners with the tool's drag-and-drop editor.

There is a free plan that allows you to capture emails and send up to 500 emails a month. You can upgrade to a paid plan starting at $24/month (billed annually) to get more functionality. There is good customer service with live chat and an extensive knowledge base.

Benefits Of Using Email Marketing Service For Shopify

Drives Web Traffic

Email is one of the best ways to drive traffic to your website. Most shop owners include a link in their emails encouraging their customers to visit their website.

It is also possible to drive traffic with a strong call-to-action, as well as to encourage readers to act immediately.

Helps In Increasing Sales

Shopify's email marketing service can help you increase sales by allowing you to stay in touch with customers. By sending out emails regularly, you can encourage customers to visit your store again or make a purchase.

This is an effective way to increase sales since it allows you to reach a wide audience of people who are interested in similar products.

Additionally, Shopify's email marketing service is very affordable and can be used at any time during the year. No matter how bad things have been financially, there's still hope!

Email marketing services have many benefits, which is why many businesses use them.

Builds Loyalty With Your Customers

As with any business, online stores rely on the loyalty of their customers to survive. Loyal customers are more likely to become brand ambassadors who recommend your e-commerce store to their friends and family.

It will make them feel appreciated and understood if you send targeted emails that address their specific needs and provide them with the information they desire. You will build customer loyalty by showing them you care about them.

It Is Not Expensive To Run An Email Campaign

The cost of running an email campaign is much lower than the cost of direct mail postcards or letters, and there is a higher chance of your message being seen than other forms of advertising.

If you are just starting out and do not know anything about Shopify's email marketing services, you can use email marketing to market your business for free.

It Is Easy To Track And Measure Results

Tracking and measuring results are among the most significant benefits of using an email marketing service for Shopify.

This allows you to see who opened the email, how often they opened it, and which links they clicked. It also shows how many emails bounced, how many were unsubscribed, and how many were forwarded.

Based on this information, you can compare your campaigns so that you can optimize future campaigns based on what was well received.

When Appropriately Used, The Email Marketing Service For Shopify Can Help Any Business Attract New Customers And Retain Its Old Ones.

Businesses that are looking to increase sales can benefit from email marketing. However, many businesses overlook it because of the time and effort it takes.

In 2017, email marketing had an ROI of 3800%, so imagine what the statistics are now. Email content is able to engage subscribers and customers more personally than social media.

Keeping in touch with customers, driving traffic to one's website, and increasing product sales can all be accomplished by email.

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