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Since you are reading this article, you probably already know the value of having high-paying clients. Getting those clients is another story. It’s not as easy as it may seem and that’s why most freelancers struggle to find great clients on a consistent basis. If you are in the same boat, don’t worry; we have got your back. In this article, we will give you some advice on how to get high-paying clients as a freelancer.
What is a Marketing Funnel?
A marketing funnel is simply a sequence of steps that you take with your customer. You start by attracting potential customers to your brand and then guiding them through the purchase process. There is a fine balance between providing value and selling to customers, though. You don’t want to be too sales-y or pushy, or people won’t trust you. A great marketing funnel will have these main components: – Attractive Offer – This is what you sell. Depending on what you’re selling and who your customer is, this can be anything from a digital course, to a product, or service. – Sales Process – This is the sequence of steps you take your customer through. For example, you might start with a free email course and at the end of the course give them an offer to buy your product. – Marketing Funnel – This is the sequence of marketing channels you use to attract customers. – Customer Journey – This is the path each customer takes through your funnel. – Conversion Rate – This is the percentage of people who take a desired action on your funnel. – Revenues per Customer – This is how much money you make per customer. – Retention Rate – This is the percentage of people who come back to you after their first purchase.
Why Should Coaches Care About Marketing Funnels?
Marketing funnels are a proven way to get more leads and clients, but as a coach, you might be thinking, “What does this have to do with me? I am not selling any services.” Well, it does have a lot to do with you because you are in the business of selling your coaching services. And if you want to stay ahead of the game and be able to charge the highest possible rates, then you need to use marketing funnels professionally. If you want to stay in business for a long time, then you need to be able to get as many leads, and clients as possible. The problem is, not all clients are a good fit for your coaching business.
How to Find the Right Clients for Your Business
Getting clients is all about increasing your conversion rate. A large part of that is due to how you attract those clients. Now, first and foremost, we recommend you focus on attracting clients who are a good fit for you. This way you can save yourself a lot of time and headaches by avoiding clients who are not a good fit for what you do. There are some ways you can do this: – Offer a free email course to your potential clients. This will help you to get to know who is interested in what you do. – Social media is another great medium to use to attract clients. There are plenty of Facebook groups, Instagram, and Twitter groups you can join to start attracting clients to you. – If you want to charge higher rates, you need to first target clients who can afford to pay for your services. You can start charging higher rates after you have been in business for a while and have a proven track record.
When Should You Use A Marketing Funnel?
We’ve already discussed how you can use marketing funnels to get clients. However, before you start building one, you should ask yourself a very important question: Should you use a marketing funnel or not? Now, don’t get us wrong; you should use a marketing funnel. The question is “when”. You don’t want to jump right into building your own marketing funnel right away. You need to first test the waters and see what works best for you. If you want to learn more about marketing funnels for coaches.
A Bonus: Grow Your Email List Using Content Shifting
You might have heard of content shifting before and wondered what it is. Content shifting is an awesome strategy that allows you to repurpose your old content and bring you more leads. We will use an example to show you how content shifting works. Let’s say you created an article about how to start a freelance business. Instead of deleting the article or just letting it collect virtual dust, you can use content shifting to repurpose it and get even more value out of it. You can repurpose the article and turn it into a digital course, or you can repurpose it as an audio file and upload it to a podcast. You can also repurpose your article and turn it into a video. The options are endless, but the point is that content shifting can help you to repurpose your old content and get more leads without having to spend a lot of time creating new content.
Conclusion
Freelancers are growing in numbers, and it’s a great way to earn a living. However, finding clients online is a challenge. That’s why you need to use marketing funnels to attract the right clients and close more deals. Using the advice in this article, you can implement marketing funnels into your business, and you will soon see your sales and leads go through the roof.
