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Discover the on-page factors that can make or break your SEO success.

Plenty of elements on your own website can help you get the rankings and traffic you want. But are you optimizing them right?

Search Engine Journal’s ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages’ visibility on the SERPs.

On-page optimization should be constantly prioritized – smart SEO practitioners know this.

In partnership with Moz and WebCEO, we created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals.

EXPERT AUTHORS INCLUDE: Aleh Barysevich, Anna Crowe, Brian Harnish, Kristi Kellogg, Ron Lieback, Corey Morris, Alex Valencia, Ashley Ward, and Amelia Willson.

FAQ

What is on-page SEO?

On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.

In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

Why is on-page SEO important?

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

10 Essential On-Page SEO Factors You Need to Know

Why On-Page SEO Is Important

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).

Google, with its plethora of complex algorithms, is now much better at:

  • Understanding what users are actually searching for when they type a query.
  • Delivering search results that meet user intent (informational, shopping, navigational).

Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements.

But the reality is, off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO.

Smart SEO practitioners know that on-page optimization should be constantly prioritized.

And because the search landscape is ever-evolving, it’s important to make sure your on-page SEO knowledge is up to date.

In this post, we will cover what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations today

Learn programming from absolute scratch

Adapting to this development is essential, and you can do it by ensuring that your website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.

Additionally, you can’t simply ignore on-page SEO because you have more control when optimizing for on-site elements – as opposed to off-page SEO that consists of external signals (i.e., backlinks).

If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.

This guide will walk you through the most important elements of on-page SEO.

Paying close attention to these 10 areas will help improve your content and authority – and increase your rankings, traffic, and conversions.

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