Let us imagine that you have developed the best product in the market. Even, your business has made sure that this new product has the best features similar to the high-end products in the market. But, you are ready to give it at a very affordable cost to capture the market initially. Even though you have developed the best product, how to convince prospective customers to try your product will be your question. Thanks for the product sampling! It is a proven technique that is known for its effectiveness in capturing the market for businesses.
What is Product Sampling?
A professional staffing agency and a brand activation agency would be using product sampling as the best marketing technique to reach the target audience. It denotes simply handing out free products as a trial to potential customers.
It started back in the 1850s by a soap manufacturing company. This company was the first to use this technique as the marketing team of this company got an idea. They thought that when prospective customers get the opportunity to try a product for free, they will be motivated to buy the product again. They will do this only if they are satisfied with the quality and effectiveness of the product. Now, this technique is widely used as a marketing technique. You can understand this from the fact that promotional staffing agencies these days offer product sampling staff for hire.
The Evolution of Product Sampling:
When you hire a brand activation agency, you will find that the company does more than product sampling as a marketing technique for your business. As an added benefit to the evolution of product sampling, marketing companies these days suggest their clients use product sampling in the digital arena. They are now targeting new consumers for their clients through email or social media campaigns with e-coupons. Even, many marketing experts suggest offering special online-only coupons such that online visitors can get the chance to use the coupon to get a free sample of the product.
Importance of Product Sampling as a Marketing Technique:
Product sampling is gaining importance as a marketing technique due to different reasons like those mentioned below:
- Increases brand exposure
- Allows customers to try your product for free so that they can be motivated to buy it
- Provides confidence to the prospective customers to buy your product
One of the issues associated with launching a new product is that mass production cannot be done until people get to know about it. Thanks to the product sampling staff! They can make your product familiar to prospective clients.
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