1. Business

The importance of digitization in your business!

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You are comfortably seated on the sofa at home, traveling by train or waiting for a course to arrive at the restaurant; look for that product or service that you need, that you like, scrolling through the various websites you will find exactly what you were looking for and with a click you can buy it or solve your problem. Without having made the slightest effort.

Isn't all this wonderful?

Imagine if your company worked even while you sleep! The Internet era has allowed direct contact between producer and consumer, eliminating traditional trade intermediaries, the cost of which is borne by the final consumer.

Companies that use digitization are mainly this: “virtual shops” where you can buy, 24 hours a day, everything you want and this can be done securely, thanks to modern payment systems and in absolute comfort, because with a few simple “clicks” we will receive everything at home!

The advantage of having a company that operates only or even online, in fact, is above all that of cutting down fixed costs and consequently lowering the final sale price, attracting more consumers than your shop which is located in the most popular street. beautiful downtown.

How much did we dream of as children what is completely normal today? Being able to have a product or service from anywhere in the world without having to travel to pick it up; simply order it from a smartphone and see it arrive wherever you want.

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This is one of the positive effects of globalization and technological development; the liberalization of economic barriers and digitalization have meant that companies have a better chance of operating on any international market, thus making it easier to become more competitive.

Today Covid-19 has strengthened the concept of online even more. Anyone in their work, where possible, has carried out their duties in smart working mode , the students still carry out lessons on special online platforms and even meetings of all kinds have been held through digital video calls. Consequently, even the United Arab Emirates who were a step behind the use of the computer world, have had to change their minds and will inevitably align themselves with the rest of the world that runs faster in this sector. It is also for this reason that it is absolutely necessary to become an entrepreneur on the web or simply add a digital branch to any traditional business you already run!

In conclusion, I recommend all this because:

  • the customer can always buy or contact you, 24 hours a day, 7 days a week (it's a bit like having the business always open, unimaginable with a traditional shop …);
  • The reduction of fixed costs (ie all those “typical” maintenance costs: rent, bills, employees, etc.);
  • the possibility of enjoying national and international visibility at low costs compared to traditional means of promotion;
  • The possibility of having commercial relations with everyone, located everywhere.

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The steps to follow in order to create an e-commerce company or to add digitization to your traditional company are not difficult and, for this reason, there is a great competition for which it is essential that your company has the best showcase. , always edited and updated daily.

There are specialized companies that can take care of all of this for you. You will find something for all tastes and budgets. Just knowing how to choose them!

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