National SEO is long term, complex marketing project. As compared to the local market, national campaigns have a wider target audience, higher competition levels, and are very challenging to implement. On a positive note, the high traffic also has certain benefits, it enables to rank top in a high traffic search query, which can provide numerous benefits to the business. National SEO should be approached with caution as it is essential to lay out a well-structured, research-based action plan to seek the attention of the visitors.
The following National SEO Services can drive successful campaigns:
- Advanced Keyword Research –Keyword research informs what people are searching in the search bar. Google search engines decipher the search results of users to provide relevant results. Keyword mapping determines the intention behind each query and then assigns relevant keywords to different pages. While using keyword mapping, each page connects to a cluster of keywords. This cluster comprises one target keyword which determines the page content accompanied by additional keyword variations.
- On-site Content optimization– SEO at its core implies creating value and demand for visitors. Length is a significant factor for high rankings. Articles of at least 1500-2000 words will always be better than shorter ones, but the content must be filled with valuable information. The website must be intuitive and easy to navigate not only for search engines but for readers too.
- Google Maps Optimization –Focusing on national SEO does not mean neglecting local optimization. If we are targeting a physical location to expand the business, local places should be optimized thoroughly. Local strategies such as managing local business citations and reviews also add additional advantages to the overall strategy. We need to create a Google My Business to list the business on Google Maps enhancing viewers irrespective of geographical boundary.
- Advanced Link Building –An underestimated area of SEO is domain authority. The metric is developed to determine how a website is going to rank high on search engines. This metric has been developed to reflect that search engines do not treat all websites equally. For example, while searching political news, the results provided are those websites that are published by national newspapers rather than an individual blog. Traffic does play an important role but adding proper links to the website adds trustworthiness and reputation. If our article link is shared on their website, it means they feel it is worth enough to reach the readers.
Significance of National SEO for business
National SEO is considered the most ambitious form of search engine optimization. It targets the popular searches in the specific physical location so on and so forth, it leads to increased authority, positions us as market leaders, and subsequently increases the traffic. The main objective is to increase traffic from the potential customers, which means a much better conversion rate as compared to other marketing strategies.
National SEO boosts business in terms of traffic and leads. Once we appear on top of traffic queries, we can expect to receive a steady flow of traffic and conversions. This directly boosts the reputation, rapport and builds brand loyalty among the clients.
