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Beyond rightful owners losing an enormous amount of revenue, content piracy in the live sports watermarking world is a direct threat to sports teams’ sponsorship deals. Because sports organisations are unable to include pirated audiences in their audience estimates, the numbers of viewers are grossly under-reported.
These groups stand to lose hundreds of thousands of dollars – more – for every game or match, since audience size is a key basis for sponsorship deals.
Designed to protect content during transit to the consumer’s player, a multi-DRM service protects the legitimate, authorized path from origination of the stream to the point of consumption.
