Beyond rightful owners losing an enormous amount of revenue, content piracy in the live sports watermarking world is a direct threat to sports teams’ sponsorship deals. Because sports organisations are unable to include pirated audiences in their audience estimates, the numbers of viewers are grossly under-reported. 

Designed to protect content during transit to the consumer’s player, a multi-DRM service protects the legitimate, authorized path from origination of the stream to the point of consumption.

Time to detection of content theft can be as little as a few seconds. With current technology, organisations involved in the broadcast of live sports must protect content worldwide, in real time (remember that content thieves act without physical borders).