Super fans make all the difference between a successful and an unsuccessful celebrity. Superfans are celebrity lovers to an unusually high degree. They’ll go out of their way to recommend you to their friends, and they wouldn’t hesitate to spend money on your favorite product or service. But the question is, do these superfans actually get back what they deserve?
Superfans literally devote their lives to following their favorite celebrities. From waiting outside of their homes to attending their show appearances and following them on social media, they leave no opportunity for even having a glimpse of their stars.
These die hard fans are always underestimated. They even possess power to boost or downgrade a celebrity, but are unaware of this. They are ready to buy anything and everything related to the celebrity they love. Superfans might take some time and effort to be built, but in the end, they hold extreme power.
The purpose of this article is to look at who the superfans actually are, where they exist, how they organize themselves, what things work for them and what things are ‘fan Kryptonite’. It looks at recent examples of campaigns that were designed from the off to appeal to – and work with – superfans, finding new ways to cultivate them and reward their loyalty.
The Lover Of All Things- Fans
The more we think about superfans, the more we start to wonder how it is that fans get to this level of obsession.
Fans are normally defined as people who are devoted to something, worship it, moon over it, and otherwise make it a huge part of their lives. But do super fans come to their obsession because they're obsessed to begin with, or is there something that just makes them more prone to this level of devotion? It seems to us that there are two types of superfans–the ones who are obsessed to begin with, and the ones who become obsessed with something they've found.
Superfans are hard won, but should never be taken for granted because, as soon as you lose them, chances are they will never come back. There are some commonalities among superfans. A few of them include:
- They are persistent
- They are loyal
- They are creative
- They are helpful
- They are engaged
Superfans aren't always the easiest people to deal with, but they're worth the time. You can build them into a positive presence in your career — because they will help you succeed.
They have a real love for all the aspects of their favorite celebrity’s lifestyle and personality. Remember, they are the ones who are responsible for their downloads, social shares and reviews for both, TV shows and movies.
Hence Superfans must be treated as the most valuable assets of celebrities and must be rewarded for the same. Give them special access, offer them special perks, make them feel like they are part of something bigger than themselves. The more effort you put into finding and nurturing those fans, the more effort they will put in to support you in return.
How hard can it be to understand and show empathy to the fans. First of all they fell in love with their stars for some reason. They may or may not have a massive social media following, yet they are sharing every piece of information about them to a small audience. Secondly, they are always going to defend their stars.
Fans are the people who have the most to lose when it comes to their celebrities' reputation. They're always going to defend their stars till the end, no matter how much evidence there is against them or how much damage they may cause in the process of defending their idols. It's in a fan's nature to go to any length to protect the people they love from criticism. They will do anything for their idol, even if it means jeopardizing their own lives and reputations.
True fans don't care about the consequences. They would rather be hated than be apart from the person they admire and love the most in this world. It's really admirable, really sweet and really sad at the same time because fans don't realize that being an idol isn't an easy job at all.
The best part is, these fans are always going to defend them, always going to spread positivity about them and always going to support them through their bad times.
Fandrum: The Platform Which Values True Fans
Have you ever wanted to build a platform for your superfans ? If yes, then Fandrum is the answer to your wish. It is the first ever made in India global technology AI (Artificial Intelligence) platform for fans which helps you connect deeply with your favorite stars and movies as it is specially designed for bollywood, hollywood and regional fans, connecting fans to their favorite actors.
Fandrum is a Social Networking Platform. Fandrum is a Space where all like-minded people and communities can share their opinions, ideas and feelings with others without any fear of being scrutinized, ostracized, ridiculed or discriminated against.
Celebrities today are like a fountain of entertainment and news. You can get news and gossip about your favorite celebs from various online sources, but there is no place where you can get all the latest updates for all your favorite celebs in one place. If you have been waiting for an application which helps you keep up with the latest news and gossip happening in the world of your favorite celebrities then Fandrum is waiting for you.
Fandrum makes it easier to discover new things, by providing you with personalized recommendations tailored to your preferences. Every time you search for a TV show, movie, or game, you can use Fandrum's unique content discovery platform to find similar media that you might like. You can also use the search bar to look for new suggestions by entering any topic or topic keyword.
Conclusion
Everyone has the right to be a fan. And as a fan, you have a right to get your desired content, you have a right to have fun. As fans, there are lots of things on our bucket list for our favorite artists and shows. We want to spend time with our idol, meet him/her, take pictures and videos with them. And the motivation behind why fans pursue such activities is because they just want to be a part of their lives.
With Fandrum, a fan is now able to share his/her passionate journey as a proud superfan with all other like-minded superfans. For instance, TV fans can talk about their preferences with other similar fans. In today’s world, social media has proved its power to connect humans from any corner of the world. But it is coming with the concept of discrimination and racism too. With Fandrum, you don’t have to worry about being discriminated against anymore. You can share anything you feel on this platform without worrying about people judging you.
Website Link: https://connect.cryptomize.com/fandrum
App Link: https://connect.cryptomize.com/fandrum-app
Video: https://www.youtube.com/watch?v=OIbiE3ghAQ4
