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Facebook is one of the most popularly used social media platforms around, with millions of users online on it every minute. Therefore, Facebook is the ideal platform for businesses to use to advertise their products and services and create brand awareness for them.

It is important that you do it right when advertising on Facebook, even though it seems simple enough. Sometimes it is well worth it to get the services of a Facebook Advertising Agency in Melbourne or elsewhere to help you run your ad campaigns right.

There are many Facebook Partner Agency in Melbourne who are experts in this field and who have the right amount of experience and know how. Businesses can gain many benefits by advertising on Facebook, such as:

  • Wider reach – With its huge user base, Facebook ads can reach a lot more people and even remarket to those people who had visited your website previously.
  • Split testing – With Facebook ads you can split test your ads by customising them for different audiences, locations tc, within a single ad campaign.
  • Lead generation – Facebook offers lead ads, which help customers to submit their information to a business far more easily through a form, and you can gain more relevant leads this way.
  • Visually creative ads – Facebook ads are creative and visually appealing to customers, and gives the business the opportunity to display their products in an effective manner across many devices.
  • Track what your audience does – You can track the actions of your audience to monitor what they do after seeing your ads, using Facebook Pixel.
  • Cost – Facebook ads are very cost effective, and gives you absolute control of your ad spend.
  • Visibility and flexibility – You have absolute control over the management of your ad campaigns including ad spend etc.
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